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The humiliation virus
How Sircam can help turn your most private documents into a worldwide joke.

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By Damien Cave and Katharine Mieszkowski

July 26, 2001 | Sending a virus to friends, co-workers and family can be an exercise 
in humiliation. But Sircam, the latest sickness spreading on the Net, creates a whole 
new way to embarrass yourself online.

Instead of simply sending copies of itself, which is what most viruses do, Sircam 
grabs a random document from your computer's hard drive, hides itself in the code, 
then passes on the infected document to everyone in your digital address book. That 
means any document on your hard drive is fair game for distribution to practically 
everyone you know.

In other words, Sircam becomes a potential distributor of personal shame -- opening up 
the infected not just to a virus but also to ridicule, laughter and scorn. Many are 
cringing with shame as we speak. Here's a sample of possible worst-case scenarios.

1) You've accidentally sent your boss and colleagues a version of your r�sum� that 
promotes you to senior vice president of marketing. As a mailroom clerk, your 
immediate climb up the corporate ladder is not looked upon favorably by the office 
manager.

2) Remember that photo your friend sent you? The one where you're dressed up like 
Cher? Well, you just sent it to your YMCA baseball team and your NASCAR betting pool.

3) Sircam sends AOL's letter of intent to acquire your floundering company to your 
competitors, Wall Street analysts and a handful of reporters. Because of the leak, AOL 
nixes the deal. At least you'll have a good story to tell in bankruptcy court about 
how you were done in by a computer virus.

4) Bragging about sexual exploits to your friends is one thing. But did you really 
have to take pictures of that liaison at the company Christmas party? Your partner in 
crime -- along with the other co-workers you just sent it to -- don't appreciate the 
close-up of her rear end and your receding hairline.

5) "Damn Feminazis -- they get what deserve." That's what you wrote above the chart 
that shows your start-up's salary scale. Your business-school friends found it 
humorous, but the women who were making 40 percent less than their male colleagues 
think it's great evidence for their discrimination suit. How will you explain this to 
Judge Judy?

6) "When Doves Cry" is the title of the romance novel you started writing back in 
1981. You gave it up after Prince wrote a hit song with the same title, but thanks to 
Sircam, all your friends now have access to the story's "pelvic thrusts" and 
"waterfalls of desire."

7) Sending your present girlfriend a love letter that you once sent to another woman 
didn't seem like a bad idea -- until Sircam got hold of it. Now your girlfriend's 
furious and your mom, who also received it, wants to know why you're going back to 
"that cruel, cruel woman."

8) That action plan for self-improvement should never have gone to all your friends 
and family -- especially since it detailed your plan to "do your personal homework" 
from "The Life Strategies Workbook: Exercises and Self-Help Tests to Help You Change 
Your Life."

9) You've just sent the score from your thinly veiled autobiographical musical theater 
extravaganza "Dogs in Paradise" to your old professor. He plans to quit teaching.

10) The business plan felt right in 1997. But now that Sircam has sent it to every 
corporate contact you've made since then, ChristmasOrnaments.com no longer feels so 
festive.



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