> Mike Rosing[SMTP:[EMAIL PROTECTED]] wrote: > > > On Wed, 1 Jan 2003, Todd Boyle wrote: > > > Its not enough to put the chips next to the beer. They want > > to examining the layout of all their shelf space. > > The cash register data alone, is enough to do this, but > > it doesn't work very well for shoppers who come and > > buy chips on tuesday and beer on wednesday. The > > card lets them associate your whole shopping cart > > for the month. > > It's a nice idea, but they have several people on one card. > When my kids are teenagers, they'll have the same card I > and my wife have. So they have whole families in that data > mix. I'd think they would try to correlate the cash register > data with each person - the kids are in the candy corner, > the dad is getting the beer and mom is getting the chips. > Doesn't seem like a very simple problem to me! > > Patience, persistence, truth, > Dr. mike > Actually, many stores go to a lot of trouble to find a pessimal arrangement of items - the more shelves a customer walks past, the more impulse buys he/she is likely to make. There's a reason the dairy section is usually the furthest from the door.
At Shaw's (one of our local chains) using the courtesy card can sometimes lead to quite substantial savings - 50% on some items such as meats. At times, my overall grocery bill has been cut 20% by using a card. Peter Trei
