That's why he said spam-ish, not spam. Regardless it will make them be viewed much less. I think they're just "taking eggs for their money". They know it's a lot to ask from people to switch away from gmail. They love their arsefuckings.
They might not have thought about the "big ridiculously high, then concede to something high"-tactic. "Please, people, stop using gmail". Everyone: "Noo! We love Gmail!". "Then at least send an e-mail back to fix gmail". Everyone: "That sounds reasonable." instead of "please fix gmail". Everyone "naah too much effort".
