https://medium.com/@vntrp/augur-token-fundamental-analysis-caeb80b1d542

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Highlights
   
   - Interesting market with high potential, but lack of active users
   - Solving a big issue with a bad UX and worrying mechanism design flaws
   - No break-through technology and a convoluted resolution process
   - Currently way overvalued on the fundamental side
   - Augur V2 (to be released in September) might solve some of the issues of 
the model, but will liquidity and participation rate increase?

Business Description

Augur is the largest fully decentralized and open-source prediction market 
platform built on top of the Ethereum blockchain. It was founded in 2014 by 
Jack Peterson and Joey (Joseph) Krug. Augur’s ICO in 2015 allowed the 
organization to raise 5M USD and subsequently launch the mainnet in 2018. The 
goal of Augur is to provide a betting application (and an entire decentralized 
financial system, according to the Augur Master Plan published in 2017) that is 
censorship-resistant from platform providers and government bodies allowing any 
user to create a prediction market.


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Augur Master Plan

Augur

Augur’s purpose is to democratize and decentralize finance. We’ll do this by 
enabling anyone, anywhere, at anyti...
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Based on its convoluted resolution model, Augur’s value proposition lies in 
forecasting and communicating the outcome of real-world events thanks to 
designated reporters who get rewarded in REP (Reputation, the cryptocurrency 
for the Augur ecosystem) for every correct reporting on actual events and the 
ensuing market resolution. This system aims at creating a universe where market 
odds should align with real-world sentiment towards a specific event by 
allowing traders to participate in these peer-to-peer prediction markets.

Part 1 — Business Case



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