A reminder:

... bullshitters seek to convey a certain impression of themselves without 
being concerned about whether anything at all is true. They quietly change the 
rules governing their end of the conversation so that claims about truth and 
falsity are irrelevant. 
Frankfurt concludes that although bullshit can take many innocent forms, 
excessive indulgence in it can eventually undermine the practitioner’s capacity 
to tell the truth in a way that lying does not. Liars at least acknowledge that 
it matters what is true. By virtue of this, Frankfurt writes, bullshit is a 
greater enemy of the truth than lies are.

>From PUP announcement of "On Bullshit".

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