Enron hired Intellibridge, based in the Georgetown section of Washington, 
D.C., to serve as its independent �propaganda� arm by creating a news Web 
site and organizing conferences that would bring regulatory, political, 
media and business leaders together to discuss the merits of a more 
competitive energy market.
In compiling a story on alleged conflicts of interest, it would seem that 
the Post would have wanted to reveal that Rothkopf was founder and chief 
executive officer of a company that served as a consultant for Enron, 
instead of framing Rothkopf�s comments as those from a somewhat 
disinterested third party who worked in the Clinton administration.
Immediately prior to forming Intellibridge, Rothkopf served for two years 
as managing director of Kissinger Associates, Inc., the geo-political 
consulting group chaired by the former U.S. secretary of state. After his 
stint at Kissinger Associates, Rothkopf founded Intellibridge�originally 
called the Newmarket Company�with the support of several former government 
officials, including former National Security Advisor Anthony Lake and 
former Central Intelligence Agency director John Deutch, who was accused in 
2000 of mishandling sensitive data while serving at the CIA and previously 
as an under-secretary at the Defense Department.
As part of the contract with Enron, Intellibridge had the mandate to help 
stop the spread of the energy industry�s equivalent of the �rotten apple 
syndrome� through a public image enhancement campaign. Enron wanted to make 
sure negative perceptions about the company did not spread to segments of 
the American public that would hear about the company only in terms of the 
California energy crisis.
After awarding the contract, Enron alerted Intellibridge about who its 
friends were�certain conservative economists, the Wall Street Journal 
editorial page and large industrial companies�and who its enemies were�New 
York Times columnist Paul Krugman, then-New York Times editorial page 
editor Howell Raines, who late last summer moved into the top editorial 
position at the paper, and consumer advocacy groups.
Enron also wanted Intellibridge to create an advisory committee to help 
guide the public image campaign. Candidates for the committee included 
Cambridge Energy Research Associates Chairman Daniel Yergin, New York Times 
columnist Thomas Friedman, Economist magazine energy and environmental 
reporter Vijay Vaitheeswaran and Wall Street Journal columnist Rebecca Smith.
Intellibridge unveiled its news Web site for Enron at an Enron-sponsored 
conference early last October at the Ritz Carlton hotel in Arlington, Va. 
Attending the conference were business leaders, politicians and regulators 
from the Federal Energy Regulatory Commission, excluding former FERC 
Chairman Curt Hebert, who had left FERC in August 2001 after learning the 
Bush administration had consulted with Enron in choosing Pat Wood to take 
over as FERC chairman.
Soon after Intellibridge organized the conference in October, Enron�s 
fortunes began to crumble and the company then had too much damage for 
Intellibridge to control, thus putting an end to the relationship.
MORE
http://www.infoshop.org/inews/stories.php?story=02/02/16/9881625

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