Title: GreaterChinaCRM eNewsletter
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Sep 18, 2002 |
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Why Microsoft Will Change The CRM Industry (1)
A Netherlandish Perspective |
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Microsoft's entry in the CRM industry before the end of the year will forever change the CRM industry as we know it today. I have come to this conclusion after interviewing Microsoft executives, business partners, and competitors, and ......
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Using Your Own Customer Interactions To Improve Your Marketing
An American Perspective |
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There is so much going on in the CRM world these days that it is easy for some of the simpler ideas for improving your bottom line to go untouched. Worries about profitability and growth, integrating multiple solutions and......
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CRM Trends
`Selecting Out' Stupidity |
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In the 1800s, Charles Darwin happened upon one of science's most important theories: natural selection. Individuals born with certain characteristics - for example, strong legs, keen eyesight, good camouflage - will enjoy an advantage......
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CRM In SME
A Case Study On A Travel Agent |
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Best Travelling Agent (BTA) is a small-to-medium size company. We set up our first branch in Hong Kong 10 years ago and now we have 4 branches in total. All of them are locating in city centre, we have 100 employees altogether and with ......
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Technology Behind Real-Time Marketing (2)
Modeling And Recommendations |
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The use of predictive modeling to drive optimization and personalization efforts within marketing has led to dramatic improvements in marketing efficiency. The use of these modeling efforts in conjunction with rules-oriented ......
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Technology Behind Real-Time Marketing (1)
Overview And How It Works |
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In today's environment, customers can interact with companies through multiple touchpoints - call centers, web sites, stores and direct mail. Real-time marketing systems enable these different kinds of touchpoints to ......
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Software Enterprise In China: Must We Become The Aircraft Carrier?
War Of Development Pattern Among Software Enterprises |
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�To overtake India in XX years?and �Coping with the challenge of WTO?are possibly becoming the current hottest topics in the Chinese software sector. Sources report that the department in charge of the software......
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Is CRM An All-Purpose System?
Advisors Of GreaterChinaCRM Reply To Member�s Question |
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CRM solutions are implemented to help companies understand their customer behavior patterns such as buying patterns, providing better service. Retaining customer loyalty by understanding customer needs is what ......
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