News Alert

Harbour Front Holdings, Inc (OTCBB: HBRF)

6 Month Target Price: $.38

Shares Outstanding 60.0 million      
Approx. Float 12 million      
6 Month Price Proj. $.38      

A Few Reasons to Own HBRF:
» HBRF announces that its Board of Directors has authorized the repurchase of up to 10,000,000 of its shares of its common stock representing approximately 20% of the outstanding shares of the company
» HBRF ready to Capitalize on $34 Billion Health and Fitness Industry with Acquisition of Interest in F3 Fitness, LLC
» HBRF enters $27 Billion Gourmet Food Industry with Acquisition of 33% interest in Online Gourmet Food Retailer CaviarUniverse
» HBRF enters Into Agreement to Develop Environmentally friendly Reforestation Investment Program in Panama
» HBRF success in Change of Vision to a Diversified Holding Company and Future Growth Strategy
*Above are headlines of HBRF’s most recent press releases

UPDATE

On January 27,2003 BUER announced that it has changed its name to Harbour Front Holdings, Inc. and that its new stock symbol is HBRF. Chief Executive Officer, Ronald J. Bauer, stated, "I believe Harbour Front Holdings is a more suitable name of the company as it better reflects the company's current operations as a holding company."

Friday, January 31,2003, after the stock market closed, HBRF announced what appears to be another revenue and profit producing deal.

This press release (read below) appears to be the first significant PR this year regarding a strategic alliance, which should add significant revenues and profits for HBRF. HBRF is forecasting and additional $2 Million in revenues this year, from this deal. Hopefully after a few more deals like this one, HBRF will revise their guidance upwards for 2003, and announce it.

One thing we can say regarding HBRF, in our opinion, HBRF apparently is not at a loss for good meaningful PR in HBRF's attempt to add shareholder value.

Only time will tell, so keep an eye on this one as future development's come to fruition, and when they do you can be certain HBRF will announce them. As always, Watch This Stock Trade.


PRESS RELEASE
Harbour Front Holdings, Inc. and Urbani Holdings, Inc. Have Entered Into A Joint Venture Agreement to Form 'da Rosario LLC' to Market Gourmet Food Products Under the Brand Name, 'da Rosario'

NEW YORK, Jan. 31 /PRNewswire-FirstCall/ -- Harbour Front Holdings, Inc., and Urbani Holdings, Inc., have agreed to enter into a Joint Venture agreement to form "da Rosario LLC" to market gourmet products under the brand name "da Rosario." The companies expect to establish a web site to sell the gourmet products with Harbour Front Holdings providing the following services to the joint venture: (1) marketing, (2) financing the design, hosting and maintenance of the "da Rosario" web site, (3) establishing of joint merchant account and (4) financing of a call center for the initial launch period.

The agreement calls for a 40% membership interest for Harbour Front Holdings, Inc. and a 60% membership interest for Urbani Holdings, Inc.

da Rosario LLC revenues are estimated at $2 million in 2003, $4 million in 2004 and $6 million in 2005.

Urbani Sales have grossed $14.1 million in 2001, $16.8 million in 2000 and $16.9 million in 1999. Harbour Front believes that an alliance with such a strong and financially stable company will allow da Rosario LLC to generate tremendous revenues.

The gourmet marketing site is expected to be running within 30 days. The call center to handle phone orders will be operated out of Orlando, FL, with fulfillment and shipping out of Urbani's facilities in New York State.

Mr. Rosario Safina, President of Urbani stated, "We are delighted about the prospects of joining with Harbour Front Holdings with the infinite possibilities and impact a Joint Marketing effort will have on sales." Mr. Safina further stated, "the website will be under our brand name, 'da Rosario' and will be online within 30 days time."

Ronald J. Bauer, the Chief Executive Officer of Harbour Front Holdings, stated, "We were greatly impressed by the gourmet food items Urbani has to offer and the opportunity to joint venture with a nationally recognized financially stable distribution gourmet food company with consistent sales averaging over $16 million through 2001."

About URBANI HOLDINGS, INC.

Urbani Holdings Inc. is one of the largest importers, packers, and distributors of specialty and gourmet food items in the United States to nationally leading retailers and restaurants. These items include truffles, caviars, and 950 other top quality items such as specialty mushrooms, game meats, infused oils, foie gras, pates, smoked seafood, prepared condiments, sauces and European specialties.

Urbani Sales have grossed $14.1 million in 2001, $16.8 million in 2000 and $16.9 million in 1999.

About HARBOUR FRONT HOLDINGS, INC.

Harbour Front Holdings, Inc. (OTC Bulletin Board: HBRF - News) is a diversified holding company that owns interests in F3 Fitness LLC, owner of http://www.fat-2-fit.com, CaviarUniverse LLC, owner of http://www.caviaruniverse.com, Bauer Forestry Corp., http://www.panama-forest.com, and Bauer Debt Purchasing Corp., owner of a significant consumer debt portfolio.

"Safe Harbor" statement under the Private Securities Litigation Reform Act of 1995: Except for historical information, all of the statements, expectations and assumptions contained in the foregoing are forward-looking statements that involve a number of risks and uncertainties. It is possible that the assumptions made by management are not necessarily the most likely and may not materialize. In addition, other important factors that could cause actual results to differ materially include the following: business conditions and the amount of growth in the Company's industry and general economy; competitive factors; ability to attract and retain personnel; the price of the Company's stock; and the risk factors set forth from time to time in the Company's SEC reports, including but not limited to its annual report on Form 10-KSB; its quarterly reports on Forms 10-QSB; and any reports on Form 8-K. The Company takes no obligation to update or correct forward-looking statements.


Valuation

In our opinion, what we have here is a relatively young CEO that has surrounded himself with older experienced executives from various industries. It appears to us that the vision for creating shareholder value is to grow by acquisition, by acquiring potentially profitable businesses. Not all CEO’s visions are crazy, in fact many well-known company’s today were started with a vision, and early investors have become quite wealthy.

Bill Gates started with a vision, as well as Michael Dell, and the story’s told that Steve Jobs started Apple Computer in a garage. Well, the rest is history with these visionary’s as well as countless others. Now, we are not saying that HBRF’s CEO at this point in time can be compared to these visionary’s, but only time will tell.

So the question is, what is the potential? In our opinion, in reviewing HBRF’s most recent press releases it appears to us that these potential acquisitions are situated in Multi Billion Dollar Industry’s, whereby these companies have plenty of room to grow.

If over the next 6 months, assuming HBRF has closed on these acquisitions and the company’s are on target to meet their projections, according to published reports HBRF would then realize top line revenues of about $15 Million Dollars (without considering future acquisitions).

If over the next 6 month’s HBRF were to trade in the market place at one and one half its potential revenue for 2003, this would equate to a market cap of $22.5 Million Dollars or a relative valuation of $.38 cents per share.


CONCLUSION

HBRF’s aggressive business model, experienced management team and its corporate strategy are, in our opinion, potentially a good fit and it could become a factor within its sector.

HBRF believes that the formation of a diversified holding company to acquire private profitable corporations, tangible Real Estate assets is a viable countermeasure for investors experiencing financial difficulties in today’s current market situation.


******* Important Notice and Disclaimer: Please Read *******

Investor Insights, and affiliates (II), publishes reports providing information on selected companies that II believes has investment potential. II is not a registered investment advisor or broker-dealer. This report is provided as an information service only, and the statements and opinions in this report should not be construed as an offer or solicitation to buy or sell any security. II accepts no liability for any loss arising from an investor's reliance on or use of this report. An investment in HBRF is considered to be highly speculative and should not be considered unless a person can afford a complete loss of investment. An affiliate of II has been compensated nine hundred thousand free trading shares of common stock of HBRF by a third party for the publication and circulation of this report, which has been sold. In addition the third party has renewed their agreement with an affiliate of II, and the affiliate of II has been compensated additional 1.8 million free trading shares of HBRF. II intends to sell all or a portion of the of the HBRF stock at or about the time of publication of this report. Subsequently II may buy or sell shares of HBRF stock in the open market. This report contains forward-looking statements, which involve risks, and uncertainties that may cause actual results to differ materially from those set forth in the forward-looking statements. For further details concerning these risks and uncertainties, see the SEC filings of HBRF including the company's most recent annual and quarterly reports.

 


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