Hi Eduardo,
Take a look at Whatsapp propaganda research by Soma Basu, and also by Kiran 
Garimella +co-authors. BJP public groups have location names eg BJP4Orissa, 
BJP4UP etc and whatsapp group data collected by researchers can throw up 
relative extent and intensity of propaganda. There are also circuitous ways 
to trace location from phone numbers from whatsapp groups used in research 
but I do not have details. There is limitation to availability of data for 
only public groups.
https://thediplomat.com/2019/05/manufacturing-islamophobia-on-whatsapp-in-india/
https://www.researchgate.net/publication/352280571_Tiplines_to_Combat_Misinformation_on_Encrypted_Platforms_A_Case_Study_of_the_2019_Indian_Election_on_WhatsApp
You may collect whatsapp data for upcoming elections by joining public 
groups as these researchers did. 
There may not be direct figures of expenses as whatsapp is heavily used but 
has no disclosures of any kind related to political campaigning and 
spending. 
https://faq.whatsapp.com/general/security-and-privacy/about-whatsapp-and-elections/?lang=en

Facebook data, as suggested by others too, has location details though they 
do not provide raw data and historical data 
https://www.facebook.com/ads/archive/report/
Granular data is there only for a week so for 2019 polls, it may not be 
there now except in aggregated form. You could start now for UP polls and 
see details available(and not available) for location. I had old data from 
2019 downloaded then, but need to locate it back again. FB data also has 
its own disclaimers and limitations.

Hope that helps!
On Tuesday, November 9, 2021 at 3:24:24 AM UTC+5:30 
[email protected] wrote:

> Hi all,
>
> I was wondering if anyone had good ideas on how to get data on being 
> exposed to more BJP propaganda or advertising during elections. Is there 
> perhaps data on advertising expenditures by locality or distribution of 
> important local headquarters that predict a higher exposure to propaganda 
> from those that live nearby? Any ideas are welcome, thank you in advance!
>
> Best,
>
> Eduardo
>

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