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Email marketing and automation platforms have multiple purposes, one being to drive sales, another to increase conversions, qualified leads and other factors also predetermined to be goals.
Focusing on email marketing, traditional platforms essentially allow you to send email blasts and track parameters like click through and open rate.
Adding automation to your email marketing campaigns enables you to first set conversion goals, and second – automate many of the elements of an email campaign, including:
- Sending thank you emails after a purchase is made
- Gaining insight as to which emails contacts open
- Sending special offers including discounts
- Sending abandoned cart reminders
Marketing automation software is capable of monitoring every digital interaction a lead has with your business, making it more sophisticated than traditional email marketing platforms.
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