Press release 2007-04-07

We are proud to announce the new David Report bulletin called "I shop therefore 
I am". In this issue we are looking into the world of consumer culture from 
different point of views; ethical, social, political, economical and 
humanistic. 

Shopping has turned into a lifestyle. We consume as leisure and a way to pass 
time. But at the same time many are realizing that the power of consumption is 
stopping us from finding true and sincere happiness; and that shopping often 
works as a substitute for something that we´re missing in life. At what point 
does the accumulation of material goods become less fulfilling and more 
stressful and overwhelming? 

Our consumption grows in the same pace as our economic growth. Studies shows 
that in hundred years we consume eight times as much per capita as today. Can 
our globe take such a strain? The power of consumption is being questioned and 
there´s a change in attitude and way of life. We don´t want to be consuming 
goofs, we want to be considered aware and responsible. It is all about WHAT we 
buy and WHAT we choose to invest in, the world we live in will be the result of 
those choices. 

In the future consumption will be more about experiences and services than 
things. Perhaps giving will be more important than having. Are the companies, 
who survive on our consumption, prepared for this transition?

The David Report bulletin no 9 "I shop therefore I am" also offers insight on 
the subject from strategist Kristina Dryza and Zen-Buddhist Sante Poromaa. On 
top of this an interview with Mathilda Tham, guest professor at Beckmans school 
of Design.

Please follow this link to the new bulletin (and yes, it's free!): 
http://davidreport.com/the-report/issue-9-2008-i-shop-therefore-i/

David Report, Strandbadsv 2, SE-239 42 Falsterbo, Sweden, 
http://davidreport.com,  [EMAIL PROTECTED]

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