On 07/28/2009 09:04 PM, Máirín Duffy wrote: > > Rodrigo, it isn't necessary to base a theme on a physical object to > create a visual identity. For example, there are many brands out there > that have strong visual identities that are based on abstract designs > and/or patterns. For example, 37signals has a very distinctive and > recognizable brand identity, but it's not focused on a lion, a chia pet, > an airplane, or an umbrella. Same goes for Starbucks (very strong visual > identity that uses a lot of abstracted folk art), Adidas (their main > visual identity is based on three abstract stripes), JetBlue (very > distinctive brand identify involving analogous shades of blue and violet > in various vector-based patterns) etc. etc. etc. I really could go on, > but let's not.
One word: Nike. That one is really a textbook example regarding logo and identity design - http://en.wikipedia.org/wiki/Swoosh -- nicu :: http://nicubunu.ro :: http://nicubunu.blogspot.com/ photography: http://photoblog.nicubunu.ro/ my Fedora stuff: http://fedora.nicubunu.ro/ _______________________________________________ design-team mailing list [email protected] https://admin.fedoraproject.org/mailman/listinfo/design-team
