Hi :)
To build and strength brand image and brand identity it's better if we avoid 
fragmenting it too much.  


It's difficult enough for people to understand that a company and it's product 
are not the same thing.  Quite odd really because when they go into a shop they 
don't accidentally try to buy the shop instead of their groceries.  


So while TDF and LibreOffice need to have different logos it's best to avoid 
making a new logo for each different way of advertising it.  

Regards from
Tom :)  





>________________________________
> From: Adolfo Jayme Barrientos <[email protected]>
>To: [email protected] 
>Cc: [email protected]; [email protected] 
>Sent: Saturday, 8 December 2012, 14:23
>Subject: Re: [libreoffice-marketing] Re: [libreoffice-design] LibreOffice 
>cover photo - Google+
> 
>> But why? Isn't the foundation supposed to represent the community? :-)
>
>OK, let's say the Foundation and the community are one thing, and
>LibreOffice other thing (the "Product"). Why should the first thing
>share its logo with the latter? :)
>
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