Le 27/03/13 02:33 AM, Issa Alkurtass a écrit :
Hello Marc, Tim,
Accidentally forgot to cc the list on this message from last night. Thanks for
the reminder Marc.
Marc Paré wrote on March 26, 2013 8:49 PM:
Could we take another look at the pamphlet with the idea of keeping the
half-circle design and comment on it? Once we have tweaked the design,
the marketing team can get going on creating other pamphlets with more
specific content for different uses (i.e. community growth, conference
pamphlets, educational pamphlets etc.). We are in dire need of more
marketing materials and the marketing team is eager to get going on this.
If we are going with the half-circle then we should take the rest of the
branding of the website. I've made a version of the brochure with the website's
font and colors (requires Open Sans Condensed)
https://wiki.documentfoundation.org/File:Brochure-lo-4---A4-paper-size--v4--websitelike.odt
Please note that I didn't update the design nor the spacings to match the
change, so it's more than slightly messy.
I actually like the half-circle design, it is distinct and easily
identifies our newest version of LibreOffice4. Prior to this we were
using our distinct "motif".
I really don't like it. Especially since it breaks the branding guidelines for
the color (should be white on dark backgrounds) and the website adds the 4.0
(which shouldn't be part of the logo).
I would like to see some kind of branding element that ties all of these
together rather than having all disjointed materials that make us look
like we are not cooperating at all between groups.
So should we make everything look like the website or the program, well, splash
screen?
Regards,
Issa Alkurtass
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Thanks for re-posting this Issa.
Maybe we are looking at this the wrong way. Here is our current situation:
* we have a new splashscreen
* we have a new website landing page
* we have printed books
* it looks like the branding rules have been "overlooked" by all these
three (I am not assessing the blame to anyone as we were also involved
in this process as well)
* the marketing team needs to update its materials for conferences, user
groups and personal use etc.
There are (so far) 2 individuals who are willing to commit to updating
and creating marketing materials for the LibreOffice v.4.0.x line
So, we have proposed a 3-fold pamphlet that we would like to use as a
template for more marketing versions of the pamphlet for other specific
targeted use (community, academic, educational, developer etc.).
So, perhaps all we need to work on is the bare pamphlet template with
the header on all panels, footer (if any) and the 1st panel. The
marketing message included in the other panels (unless making use of any
design items) is not really of concern.
So, to give the impression of cooperation of all these groups (website,
docs, new-webdesigners, marketing/design), I would propose we adopt the
same half-circle for our header on all panels with perhaps as the
exception the 1st panel. We then need to discuss the font for the
pamphlet, as well as the background colour for the panels (I say this as
you seem to have included a grey-ish colour to the background).
Therefore these are the elements that we would work/suggest:
* designed header -- half-circle
* 1st panel design
* font
* panel background color
How does this sound. This would give us an agreed-to template for the
marketing team to work with. The marketing team could then fill the
panels with the information they wish to add.
The choice we would then have to make is that of font ... I am not sure
but who has suggested this but is the website font "Open Sans Condensed"?
I have uploaded the new sample for us to look at.
Note that as per Astron's suggestion, I have removed the "half-circle"
design from panel 1 and the LibreOffice logo will show on the panel as
is. I have also removed the bottom lines that were a copy of "for
Windows, Mac and Linux".
How does this look as a template design for our marketing needs?
Note that if the website were to change, we could re-design the
template. But for now, the look and feel of the website design (landing
page); docs design would have a more fluid feel and distinct v.4.0 look.
Cheers,
Marc
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