Marc Paré wrote: > Hi all, > > Le 2015-05-04 10:32, Charles-H. Schulz a écrit : >> Hello K-J, >> >> Le 04.05.2015 16:16, K-J LibreOffice a écrit : >>> Hi all, >>> Am 04.05.2015 um 15:29 schrieb Jan Holesovsky: >>>> Hi Marketing, >>>> >>>> We've recently had a question in the Design team that we don't feel >>>> empowered enough to answer without consulting Marketing: >>>> >>>> Should the "application icons" have status of logos? Ie. should >>>> they be >>>> still the same regardless of the icon theme? Or are they "just" icons, >>>> and should be modified according to the theme? >>>> >>>> >>>> By the "application icons", I mean: >>>> >>>> https://wiki.documentfoundation.org/File:LibreOffice_icons_256.png >>>> >>>> These are apparently in the Tango theme; and from the purely Design >>>> point of view, it would look better if they were consistent with the >>>> icon theme to which LibreOffice is switched (so should be Sifr-like >>>> when >>>> LibreOffice works in Sifr; Breeze-like in breeze; etc.) >>> >>> To see what is meant (Breeze): >>> https://bug-attachments.documentfoundation.org/attachment.cgi?id=114543 >> >> Thanks! The new icons do not appear in any way problematic to me (this >> is an actual statement, not my personal aesthetical judgement). >> >>> >>>> But in case they have status of logos, that is if they represent the >>>> application, I think they should not change, ie. the Writer icon should >>>> still look the same regardless of the theme. >>> >>> Branding rules [1]: >>> "Logos that don't represent the LibreOffice software or the Document >>> Foundation, but are related to it in some way, may use the LibreOffice >>> symbol to show the relationship they have to it without adhering to >>> the above guidelines. Examples of derivative logos are logos of the >>> individual LibreOffice modules" >>> >>> [1] >>> https://wiki.documentfoundation.org/Marketing/Branding#Derivative_Logos >> >> You should read this as a specific example in the context of trademark >> practices and logo policy but not as an actual definition of what the >> application icons are. >> >> best, >> >> Charles. >> > > It would seem to me that Marketing should more clearly define what is > considered logo brand. We are all aware that the main LibreOffice logo > brand should not be part of any such change. > > But, it would seem to me that the 6 module icons, that have become so > familiar with our users, have just by this line of reasoning, become > part of the LibreOffice brand and that if we are going to subject the > icons to more frequent changes (if they are treated as non-brand logos) > that we may in fact create more user confusion. We (marketing) would > then have to do more work to familiarize users of the new icon > representation at each change. > > If we were to consider the main LibreOffice icon and the 6 module icons > as part of the brand, then they would only change when LibreOffice were > to undergo a re-branding. If Marketing were to consider these 6 icons as > brand, then the icons should not then undergo a change. > > I believe that thus far, none of us had contemplated a change in the > module icons and that we have been using these logos in our marketing as > a defacto look for the modules. I suspect that, if we were to treat the > icons as non-brand logos, we would soon find out that our users would > become confused at each change of looks subjected to these logos. > > IMO, it would be better for the logos to be treated as part of our > brand, as it gives the users an "anchor point of view" of our module > logos and it also gives Marketing leverage to use the logos as a > familiar set of logos in marketing ... user confusion would only occur > when a rebranding of the set of the 6 logos would occur. > > It would just be less confusing to our user base, and new user base, of > the official brand "look and feel". I am especially thinking of our > large institutional base of users where large LibreOffice installations > would undergo a logo change and where the confusion over the look may > add more work to their sys admins (they would have to prepare users of > the change in icons looks) etc. > > Change is always difficult, and, in this case we may be adding more > unintentional trouble to our logo brand than what we expected. > > For my part, I would rather like to see the module logos as part of our > brand. > > Cheers, > > Marc
FWIW A definite +1 to all of Marc's comments her. Dave -- To unsubscribe e-mail to: [email protected] Problems? http://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/ Posting guidelines + more: http://wiki.documentfoundation.org/Netiquette List archive: http://listarchives.libreoffice.org/global/design/ All messages sent to this list will be publicly archived and cannot be deleted
