On Dec 13, 2007 11:11 AM, Brian Moseley <[EMAIL PROTECTED]> wrote: > On Dec 13, 2007 2:03 AM, hank williams <[EMAIL PROTECTED]> wrote: > > > +1 > > I think this is a great idea. I had to really push myself to get > > beyond this step. > > I'm the original advocate for signing up for Hub accounts directly > from Chandler and wonder why this has been on the floor for so long, > but that said, is it really that much of an ordeal to click a link > and fill out a form in your web browser? >
No its not. But thats not the psychology. Its not that big a deal to fill out a new sign up form, but when you ask people to sign up for something, rather than just giving them the benefit, you loose customers. Every time you require a web process to go to another page you loose 50% of your audience. So after 3 pages you are down from 100% to 12.25% of your audience. This is because shifting context takes a large amount of mental effort. Being asked to enter information (putting out information instead of taking in information) is a major (unpleasant) context shift. Moving from an app to a web page is also a major context shift. One of the other issues is that it generally is not clear what you have to do before you are finished with the process. It is very helpful, for example to know that you have to fill out exactly two pages, instead of when the software asks you to do things without telling you how many and what the steps are. The bottom line is that fewer steps has an *enormous* effect on uptake. Seemingly (to a developer) small things, can have a hugely disproportionate impact on the mental state and enjoyment of the user. Hank _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Open Source Applications Foundation "Design" mailing list http://lists.osafoundation.org/mailman/listinfo/design
