My first late-night thoughts...the Chandler suite would benefit from a
summary "so-what", a simply stated "raison d'etre" in three bullet
points...a first shot at leveraging Mimi's pony/horse in the product
thoughts:

The "So-What" of Chandler
-Capture and triage information into a flexible, adaptable system
-Focus on what is important Now
-Integrate your personal and collaborative (team) work-flows

Andre

Mimi Yin wrote:
> Last week I wrote to the design list that we needed an articulation of
> 'the pony in the
> product': 
> http://lists.osafoundation.org/pipermail/design/2007-December/008115.html
>
>
> Basically, it's back to the good ole elevator pitch. What's the
> problem we're trying to solve and how are we solving it and why do we
> think it's better than the competition.
>
> We had some good guesses when we launched Preview, but it's taken
> really using the app for the last few months for some of us to really
> 'get it'. 
>
> Here's a first pass at trying to articulate the pony. My hope is that
> this will help us formulate a crisp pitch that is compelling to our
> target audience. As I said in a past last email, I think part of the
> problem is that as product-builders, we have a clinical understanding
> of the problem that emphasizes how we *solve* the problem, rather than
> the symptoms of the problem itself. Users on the other hand,
> understand the symptoms. "Items in multiple collections" isn't
> compelling unless it is presented as a solution to a problem people
> can relate to. So here is an attempt to present Chandler and what it
> does in the context of problems people can relate to.
>
> CAVEAT: This is not intended to be landing page copy. This is simply
> an articulation of what Chandler is, so that we're all on the same
> page about what needs to be expressed in demos and other marketing
> material. Unfortunately, my pony turned into a horse, so suggestions
> about how to make this more succinct would be helpful.
>
> NOTE: A number of the concepts discussed below are our interpretation
> of "the spirit of GTD". I think it'd be worth identifying what they
> are so that we can talk about it clearly and consistently. (e.g. Don't
> over-organize. Don't over-plan. Make sure you allow yourself to do a
> free-form dump so you get everything out of your head.)
>
> Mimi
>
> =====
>
> THE PROBLEM
> You get bits of information from emails, more emails, IM chats,
> hallway conversations, post-it notes left on your desk, more email. At
> the end of the day, where's the source of truth? Where exactly are we
> having dinner? at what time? What are we supposed to bring? What's the
> agenda for the meeting exactly? Where's the final packing list? Not
> only do you need a 'source of truth' for yourself, you need it for all
> the different groups of people you coordinate, work, live, need to get
> through life with.
>
> *So you need a *trusted* system that can be your personal *source of
> truth*. The groups you work with need a *trusted* system that can be
> their *shared source of truth*. There are lots out there...why can't
> people seem to stick to any?*
>
> *I - THE PROBLEM WITH TASK MANAGERS TODAY: STRUCTURE GETS IN THE WAY*
>
> To wrap their head around what they have to do, people always start
> out by making a list/outline of all their projects and all their
> tasks. This 'structure it in order to get a grip on it' approach to
> task management has its deficits:
>
> 1. The structure itself locks out possibilities that don't fit into
> that structure. Have something random you need to follow up on that
> doesn't fit into your structure? Doesn't get written down. That's
> trivial, petty, you think to yourself. Besides, I don't know where I'd
> put it in this outline. I'll just keep track of it in my head.
>
> 2. As soon as new information comes to light, your outline gets out of
> date as you struggle to fit today's information into yesterday's list.
>
> 3. Lists and outlines don't allow you to focus on *just the stuff you
> need to attend to NOW*. Instead you see everything that's not-done,
> and a lot of it is stuff you're only hypothesizing you'll need to do.
>
> 4. Lists and outlines don't scale to hold and keep track of the
> disconnected ideas and thoughts you have that eventually coalesce into
> the 'work' you need to do. So even if you have a way to manage your
> *tasks* (aka *list of stuff you need to do*), you still have nowhere
> to store and manage all the stuff that constitutes the *substance* of
> those tasks. In that sense, task management seems like a lot of
> 'meta-work', busywork that doesn't actually help you manage the work
> you're actually doing.
>
> 5. Lists and outlines presume that you do things in a given order.
> First I will do this, then I will do that. In reality, we noodle on
> lots of things, all the time, at the *same* time. Coming up with ideas
> and questions, remembering one more thing to add to that list,
> spouting fully formed introductory paragraphs to the dreaded year-end
> summary, scheduling a meeting, coming up with an agenda for that
> meeting, writing meeting notes for last week's meeting...
>
> *CHANDLER'S SOLUTION*
>
> *1. Chandler doesn't start with a project outline. Chandler starts out
> with a dumping ground for *stuff*.*
> Dump everything out of your head into Chandler no matter how poorly
> thought through, trivial or seemingly irrelevant. Don't worry about
> what it is, when it needs to get done by, or what project it pertains
> to. Don't worry about where it belongs. It doesn't need to be a task
> or a meeting. Random thoughts are welcome. Anything that's taking up
> space in your head is welcome. Chandler isn't so much a task manager
> or a calendar as a mental *stuff* manager that helps you turn *stuff*
> into concrete, actionable, useful things like tasks, events, lists and
> messages.
>
> *2. Chandler takes a don't over-organize, iterative approach to
> organization.*
> Once you've gotten past the 'dumping' stage, Chandler helps you work
> your way through the pile with some out-of the box organizational
> affordances that help you process and make progress on the things you
> need to do bit-by-bit. 
>
> Chandler's organizational affordances are lightweight: (*)
> + Decide whether you want to deal with something NOW or LATER.
> + Create collections of items
> + Add items to Task lists and Calendars
> + Assign alarms
>
> Also, don't worry about regretting tomorrow how you chose to organize
> stuff today. Organization in Chandler is flexible so it never grows
> stale. Structure is 'additive' in Chandler so that there's never any
> 'opportunity cost' to organizing your data in a particular way.
> - Creating an event on my 'Family' calendar shouldn't preclude me from
> seeing it in my 'Personal' calendar. 
> - Tracking milestones on your calendar shouldn't preclude you from
> tracking them on your Task list as well.
>
> (*) Eventually, we would like to support more sophisticated
> organizational tools because sometimes, you just need to be that
> organized:
> + Clusters: A way to thread items together
> + Tags and user-defined attributes
> + Smart, user-defined views
>
> However, this functionality will be added in a way that is in keeping
> with Chandler's minimalist and flexible approach.
>
> *3. Chandler distinguishes between Not-Done and Needs to be Done so
> that you can focus on what you need to deal with NOW without losing
> track of the stuff you eventually need to deal with LATER.* You can
> assign alarms and/or add items to the calendar and they will
> automatically pop back into NOW. It's kind of like being able to time
> when you receive a reminder email from yourself.
>
> *4. Chandler isn't just for keeping track of what you need to do. It's
> for *doing* what you need to do. In this way, Chandler isn't so much a
> 'task manager' as a 'work manager'. *Unlike lists and outlines, each
> task you enter into Chandler is a discrete information item with it's
> own notes field. So your task item to 'Collect quotes for the
> presentation' **becomes** the list of quotes itself as you collect
> them in the Notes field over time. (This idea isn't easily discernible
> today. Adding support for a Document or Resource Kind would help
> highlight this aspect of Chandler.)
>
> *5. Chandler presumes that you're working on multiple things *at the
> same time, all of the time*.* Chandler isn't about listing out the
> order in which you're going to do things and then automatically
> telling you what you need to do next because the reality is, even the
> best laid plans are laid to waste by the constant stream of 'new
> information' we receive. Instead, you pick at-will what you want /
> need / can't help but focus on right NOW and work on them simultaneously.
>
> *II - THE PROBLEM WITH COLLABORATION TOOLS TODAY: WHETHER IT'S A WIKI
> OR SHAREPOINT, COLLABORATION TOOLS ARE NEVER INTEGRATED WITH PERSONAL
> TASK MANAGEMENT TOOLS. (WHICH IS WHY EMAIL IS STILL THE INFORMATION
> MANAGER OF CHOICE, IT'S THE ONE SOLUTION THAT INTEGRATES THE TWO)*
>
> *Now Chandler integrates personal and shared information manager too! *
> + You have equal access to personal *and* shared information in a
> single application.
> + The same notes, tasks and events can appear in both shared and
> personal collections so your personal 'source of truth' stays in sync
> with the 'group's source of truth'.
>
> *III - THE PROBLEM WITH A LOT OF SOFTWARE TOOLS IS THAT THEY'RE NOT
> AVAILABLE / ACCESSIBLE FROM EVERYWHERE*
> + Chandler is cross-platform: Windows, Linux and Mac. Install it at
> home and at work. Collaborate with others even if they're on a
> different operating system.
> + You don't need everybody in your group to use Chandler to enable
> collaboration. Send others to view and edit shared collections in the
> web browser instead. They don't even need to sign up for an account.
> + Chandler allows you to access your own data via the web browser.
> + Chandler doesn't assume that everyone you need to work with can or
> will use Chandler, which is why you can also collaborate on notes,
> tasks and events via email.
>
> + Chandler is working on ways to get data onto mobile devices.
>
> ===
>
> Elevator pitch: *Stuff manager for organized chaos? Work manager for
> organized chaos? Project information manager for organized chaos? Task
> manager for organized chaos?*
> *
> *
> ------------------------------------------------------------------------
>
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