> <quote who="Iain *"> > >> Kathy's talk on passionate users, Apple's "Mac vs PC" adverts and their >> success with making things cool have shown us that people don't care >> about >> what a computer can do, but what they can do with a computer (there may >> be >> more of a difference in my mind, I'm just lacking a good way of >> explaining >> it). The whole idea that "Here's some cool stuff you can do" rather than >> "this computer can do these 1000 features." > > This is the distinction between "features" and "benefits". Apple have > always > been good about communicating *benefits* first, features second. [snip]
Should anyone ever get around to creating some GNOME personas [1] then, in the lingo of personas, they'd have life "goals", and these goals would be achieved through tasks. I think goals == benefits, and features maybe == tasks. We really need to get around to this. [1] No, I haven't either. [EMAIL PROTECTED] www.murrayc.com www.openismus.com _______________________________________________ desktop-devel-list mailing list [email protected] http://mail.gnome.org/mailman/listinfo/desktop-devel-list
