Hello All,

As we dig into potential designs for upcoming Firefox OS features, we are
trying to validate some assumptions.
A series of those assumptions relate to common mobile use cases for
different user segments.  The market data on this area is pretty slim, so
we could use your help.

*Mobile Use Case Survey*
This is a relatively short survey asking about how you (or someone you
know) use your/their phone.
We are looking for users in different segments (not just Mozillians), so *if
you know people who are in a less tech-savvy segment, please send it to
them or fill it out on their behalf *while asking them the questions.
Access the survey here: Mobile Use Case Survey
<https://docs.google.com/forms/d/1-K7dmL9yb-YGw0xD87QmqjjtGQea3Ja6LD2RRjcBZ_w/viewform?usp=send_form>

*Mobile Use Case Diary*
If you are willing to dedicate some additional time, we would love to have
some people fill out a diary of how you or someone you know uses their
phone on a given day.  Again, it would be wonderful if you could get
someone you know in a less tech-savvy segment to do this.
*Instructions:*

   - Create an etherpad/file or somewhere to record your notes in (even
   hand written is fine)
- *For a 24 hour period, every time that you pick up your phone, no matter
   how short the interaction, record EXACTLY what you did*
      - Examples:
      - You turned on the screen just to check the time on the lockscreen
         - You wanted to find a local restaurant for lunch, so you found
         the Google Maps app on your homescreen, launched it, searched for
         "restaurants" and clicked through a few with good reviews
until you found
         one you liked.  Then you used the navigation feature to walk to it
         - You had 5 minutes to kill so you launched the FlipBoard app, and
         flipped through posts about mountain biking
         - Make note of anything that may be relevant about your situation
   which may affect how you use your phone (eg. if you work from home)
   - [OPTIONAL] Include your age, what country you live in and an email
   address for follow-up questions
   - Identify which of these user segments
   
<http://www.experian.com/blogs/marketing-forward/wp-content/uploads/2014/04/Always-on-segmentation.jpg>
   you fall into
   - Once you've captured approximately a day's worth of phone use, please
   send me your notes ([email protected])


Thanks in advance,

Peter Dolanjski
_______________________________________________
dev-b2g mailing list
[email protected]
https://lists.mozilla.org/listinfo/dev-b2g

Reply via email to