> We have a relatively low-cost opportunity [3] to do something aligned with 
> our mission; to do something that is squarely aimed at our valuable tech 
> wizards user type, many of whom are feeling abandoned by Mozilla's pro-mass 
> market decisions.  Let's ride the wave of anti-surveillance sentiment and 
> maintain our talking point, that "you don't need to trust Mozilla to use 
> Firefox Accounts".

And to add to this: one of the points I made in recent conversations is that we 
shouldn't be assuming that someone who wants to use or run their own Sync 
server is automatically enough of a wizard to be grepping around in a wiki for 
instructions, altering prefs (and getting their server URL right first time), 
etc.

I think that point extends somewhat to add-ons, particularly on mobile. I also 
note that this kind of skill is a spectrum, with rfkelly at one end.

We encounter "aware but unskilled" users a lot: they use ownCloud because they 
don't have the skills to be fiddling with Python packages, they stumble when 
they get "unknown error" from a self-signed cert, and if we're lucky they find 
their way to IRC to get direct help.

The more hurdles we leave, the more our aware-but-unskilled users will feel 
disaffected. I'm sure I'm not the only one who's read sentiments that Mozilla 
supports privacy only in name, and only for the wizards.

>From that perspective, then, we should try to include these users in the 
>mainline experience that we provide. I could be persuaded that an add-on is a 
>mainline experience on desktop, if it were adequately discoverable from inside 
>the setup process. ("Running your own sync server? Click here." -> AMO)

("Mobile first", they cry. "We're all on the mobile team", goes the cheer.)
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