On Friday, February 21, 2014 9:03:23 AM UTC-8, Sid Stamm wrote:
> On 02/21/2014 06:35 AM, Dao wrote:
> 
> > About a week ago, Mitchell wrote: "These sponsored results/ ads would
> 
> > /*not*/ have tracking features."
> 
> > (https://blog.lizardwrangler.com/2014/02/13/content-ads-caution/)
> 
> > 
> 
> > Now two bugs were filed that surprised me:
> 
> > 
> 
> > Bug 975235 - Add counting of Tile impressions, clicks (inc. which tile
> 
> > and position)
> 
> > 
> 
> > Bug 975236 - Submit counted Tile data to FHR
> 
> > 
> 
> > Does what these bugs are talking about not count as tracking?
> 
> 
> 
> Tracking can be defined in many different ways, but what I hear most
> 
> frequently as the tracking people are concerned about is
> 
> cross-organization or cross-site tracking.
> 
> 
> 
> For example, if you use a popular news site, would it concern you if
> 
> they record which articles you view and recommend more?  Bear in mind
> 
> you aren't logging into the site, they don't know who you are, you're
> 
> just "one specific customer."  They gather some analytics in order to
> 
> make sure they're providing the best possible content for all visitors,
> 
> and likewise we need some analytics to ensure the sponsored tiles are
> 
> useful.
> 
> 
> 
> I interpret what Mitchell writes as: the ads or other organizations
> 
> cannot use this to track you.  We're not going to use sponsored results
> 
> or tiles to aid third parties in building a robust profile on you
> 
> without your consent and participation.  However, we still need to do
> 
> some accounting to make sure the feature is working as intended that we
> 
> cull unused/unpopular things and instead display the stuff more useful
> 
> to Firefox users.
> 
> 
> 
> -Sid

I think Sid has mostly made the points I was about to make in response to your 
post, Dao. Just like we capture basic usage analytics for Mozilla's web sites, 
the content services team is looking to create the same capability for 
reporting impressions and clicks with sponsored tiles. A number of teams have 
just started to discuss the best approach, and we will make sure to release 
more info available soon. I'm confident we can devise a reporting capability 
that is in line with other user-respecting metrics we've deployed and that is 
aligned with our privacy principles.
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