On Wed, Oct 29, 2014 at 2:02 PM, Dean Coclin <[email protected]> wrote:

>  But many people do in fact look at the security indicators. If that 
> statement were true, why do fraudsters bother to get SSL certs (mostly DV) 
> for their phishing websites? It's because they know that people are trained 
> to look for the lock and https.  Granted not all the people know this but a 
> percentage of the population does and it dictates the behavior of 
> cybercriminals.

Some people do look at the security indicators some of the time. Since
it's easy and affordable to get a certificate — as it should be! Thank
you! And help me convince all the web developers out there who believe
otherwise :) — phishers and fraudsters might as well pay the small
price if they can soothe the concerns of some potential victims some
of the time.

Related:

https://www.ccsl.carleton.ca/people/theses/Sobey_Master_Thesis_08.pdf

"""
5.4 Time Spent Gazing at Browser Chrome

One of the more interesting findings in the eye tracking data was how long users
spent gazing at the content of the web pages as opposed to gazing at the browser
chrome. For each participant, we compared the amount of time the participant’s
gaze data contained co-ordinates within the browser chrome during the
study tasks
with the amount of time the participant’s gaze data contained
co-ordinates in the
page content. On average, the 11 participants who were classified as
gazers spent
about 9.5% of time gazing at any part of the browser chrome. The remaining 17
participants who did not gaze at indicators spent only 4.3% of their
time focusing on
browser chrome as opposed to content (some spent as little as 1%).
"""

Tangentially related:

http://eprints.qut.edu.au/55714/1/Main-ACM.pdf
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