Hi all, >From a completely different perspective (also documented in the Jira issue), we can also focus on the qualities that we want the icon to evoke. I've added a comment to AVRO-3554 <https://issues.apache.org/jira/browse/AVRO-3554?focusedCommentId=17561381&page=com.atlassian.jira.plugin.system.issuetabpanels:comment-tabpanel#comment-17561381> to that effect.
Remembering a neat trick Niels once taught me, using schema evolution to create a projection, caused me to focus on a "change data according to use case" vibe, and especially its biological equivalent: mimicry. A true master at mimicry is not the chameleon though, but the cuttlefish: it can change skin texture as well as colour. I've adapted a CC0 (public domain) icon and attached it as a simple impression. It's only good enough at very small sizes though (<20px). Kind regards, Oscar On Tue, 28 Jun 2022 at 21:26, Ryan Skraba <[email protected]> wrote: > Hello Niels and Oscar > > I took the liberty of creating AVRO-3554 to capture "requirements". > It can point here to our discussion, and if there's an interested > designer, we can probably point them there! > > I'd say that this is an opportunity to distance the project from any > (pre-) existing enterprise. Wings on a triangle would probably not be > the right approach. There's a lot of liberty for a designer there! > > For square vs banner images, I really quite like the Apache Calcite / > Apache Iceberg / Apache Mesos formula -- a "squarish" icon that can be > used as a banner by adding the Apache Avro text. > > For inspiration, there's quite a few things that could be evoked: I > mentioned keywords like "rapid", "efficient/small", "reliable". > > There's also the idea of taking a complex many-dimensional graph > in-memory and turning it into "one dimension", a line of 1s and 0s, > and (of course) back to the graph. > > Oscar suggested "flows" which goes nicely with waves, which could also > be made of bits. > > Any other ideas? > > Please don't hesitate to share this the JIRA with anybody that might > be interested in contributing graphics! > > All my best, Ryan > > > > > > > > On Fri, Jun 24, 2022 at 6:07 PM Niels Basjes <[email protected]> wrote: > > > > Hi, > > > > I was thinking about some requirements for the logo. > > > > For starters I was wondering where the name Avro actually came from. Is > it > > an abbreviation? Or does it have a different source (I'll always > > like the Hadoop story)? > > > > Note that in addition to the (defunct) Aircraft builder Avro there is > also > > a Dutch tv broadcaster called Avro ( https://en.wikipedia.org/wiki/AVRO > and > > https://en.wikipedia.org/wiki/AVROTROS ). > > > > Regarding the logo itself I have these proposal points which are > partially > > generic and partially my personal opinion: > > > > - Must be unique and not similar to anything "out there" > > - Show either something of the name (Like Beam, Airflow, Ant, Drill) or > > what it does (like Mahout) > > - Must be available in a vector format (SVG) so it can be scaled with > full > > accuracy. > > - I like a few colors and for practical reasons I propose to limit it to > > about 5-10. (so like Iceberg, not like Flex with the gradients) > > - I think we will need 2 variants: Square/Circle (social media, favicon, > > etc) and rectangle (top banner). > > > > Niels Basjes > > > > > > > > On Fri, Jun 24, 2022 at 5:40 PM Ryan Skraba <[email protected]> wrote: > > > > > I think the square (or round) canvas is a really good idea -- it would > > > allow an Avro file to have a meaningful icon, for example, in a file > > > explorer. > > > > > > For me, I'm not particularly attached to the current style, or colour, > > > and I think giving some freedom to a designer could really bring > > > something neat! > > > > > > Even if I'm fond of our existing logo, I'm always amazed at the > > > beautiful logos that have been contributed to different projects > > > (https://www.apache.org/logos/) > > > > > > The keywords I'd like to see evoked are: fast, small (efficient), > > > reliable. Wings fit those keywords but they aren't the only option > > > (nor are those the only keywords). > > > > > > Ryan > > > > > > On Thu, Jun 23, 2022 at 10:16 AM Oscar Westra van Holthe - Kind > > > <[email protected]> wrote: > > > > > > > > Hi, > > > > > > > > To change the logo, I propose we gather both requirements and ideas. > > > > > > > > For example, I'd like a logo that fits better on a square or round > > > canvas. > > > > Especially at small sizes (icons), the current logo is too flat IMHO. > > > > > > > > On the same note, I like that the current logo allows varying > degrees of > > > > detail in the wings (for various sizes). > > > > > > > > As for ideas, mixing aviation with data flow usually gives you a mix > of > > > > wings and a wave. But there are already many logos in that theme... > > > > > > > > These are my 2ct.. > > > > > > > > > > > > Oscar Westra van Holthe - Kind <[email protected]> > > > > > > > > Op wo 22 jun. 2022 21:29 schreef Ryan Skraba <[email protected]>: > > > > > > > > > Hello all! > > > > > > > > > > Even if our current logo is a nice homage, there are many, many > > > > > advantages to using original art for a project logo, and it's > > > > > important that there's no question of confusion with other marks. > > > > > > > > > > If we were to change the Avro logo, how would the community > propose we > > > > > go about doing it? What would we like to see? > > > > > > > > > > Despite the horrible cliché of "paying a designer in exposure", > it's > > > > > kind of what we all do in Open Source! I think it would be > > > > > appropriate to give a nice shout-out on the project web page. > > > > > > > > > > My opinion: this doesn't block the 1.11.1 release, but it's > something > > > > > we should do in parallel, sooner rather than later, in order to be > > > > > able to have project materials for ApacheCon in October. > > > > > > > > > > All my best, Ryan > > > > > > > > > > > > > > -- > > Best regards / Met vriendelijke groeten, > > > > Niels Basjes > -- ✉️ Oscar Westra van Holthe - Kind <[email protected]>
