Mark Lundquist said the following on 30/11/06 12:48:
Niclas Hedhman wrote:
    I have just hired a Graphics Designer here at CodeDragons, and we don't
    think we will manage to fill his pipeline with commercial work from the
    start. I have previously promised that he will be available some of

I'm sorry I missed this announcement completely.

    the time
    for work at Cocoon. He knows html and css a little bit, but it is
    not his

I'll take on this part of the "job".

    main skill. He makes graphics. Icons, logos, photo assemblies and so
    forth.

    His name is Thien Luh Tay, and will shortly start subscribing to
    this list,

I'm not sure if you read this already, but anyway: welcome Thien.

OK, well, I have in mind a Cocoon task for a graphics designer!

There've been discussions here before about how the main Cocoon site needs a face-lift... compare cocoon.apache.org with maven.apache.org or springframework.org, the latter two sites have a clean, light look, and they feel "modern". The Cocoon site looks heavy, kinda thick and blocky and "old-school".

+1 (Thien: this means I agree)

I'd like to see some choices for a new treatment of the masthead/banner region along the top of the page. Just that. Not looking for a full page design here, just a different look across the top. The real site revision would incorporate some other things as well, like different visual styling for the nav sidebar, but for now let's just concentrate on the masthead.

This sounds like a good idea, although I do think that the masthead/banner has a large part in the definition of the "look and feel" of the site. In other words the final choice for the banner is also a global decision for the look and feel of the rest of the page. Still, small steps can take us where we want to go.

Here are the branding "rules" I would propose...

1) Elements that must be retained from the current design:

(a) the Apache feather logo (though preferably reduced in size from how it appears on the site today)

+1

(b) the Cocoon logo. The cocoon logo may appear in either of two forms: (i) as unadorned, stylized text, as in the current masthead on cocoon.apache.org, or (ii) as text within its traditional "frame" of a bordered, oblong field with rounded ends as seen on cocoon.apache.org/2.1 under the heading "Apache Cocoon". I think the Cocoon logo is cool and conveys a strong identity, we should keep it.

I agree that we need a Cocoon logo, although I'm not "set" on this one. I personally don't think this logo is cool, but I won't start a fight over it.

2) Elements that /need not/ be retained (may, but need not be):
(a) the text "the Apache Cocoon Project"

Depends on the logo. I agree that the name "Cocoon" should not appear twice in the masthead.

(b) the text "http://cocoon.apache.org";

+1

(c) any of the current color scheme. I'd like to see a range of concept samples using variety of color palettes. In particular, the colors used by the Cocoon logo can be varied. I think I would still like the logo text to be either black or white depending on the background color, but the background color can be anything that looks appealing with the rest of the artwork and color palette.

+1

I prefer "sophisticated" colors to screaming yellow and orange and the like.

From there on out, it's wide open! I would love to see a half-dozen or so different ideas, and then we can see which ones people think are the coolest :-).

+1

Thien: if you take on this assignment (and I do hope so), please start asking any question you'd like to be answered. Do note that you have a lot of "listeners" and a few people responding, which doesn't mean that the others don't care.


All: I know it is quite early for this, but in order to review the galleries of samples that Thien will be delivering ;-) we need a space to put them. I don't mind to help out in getting them uploaded, but it would be nice if it's not a "public" place such as the wiki or Daisy on the zone, to avoid endless discussions (which we will probably have anyway) with a huge group of people.

content that matters..." and I agree — however, improving the content vs. styling require different skill sets and don't really compete for resources, so I say let's work on both at the same time, 'cause visual impressions matter, too :-)

True.

Bye, Helma

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