Sounds great! I'll be at FOSDEM, so let's make sure we connect and
collaborate on this.

Some relevant work I'm doing that could potentially amplify this effort is
around OSS documentation, one type of non-code contribution we should
recognize. What I'm doing is leading a UX (User Experience) research to
understand the challenges that users and contributors experience when
consuming information related to OSS technologies/projects.

We will share the findings back to ComDev with the intention of seeding
further collaboration on developing artifacts, resources and best practices
around how to produce, adopt and recognize documentation.


On Wed, 30 Jan 2019 at 15:00, Sharan Foga <sha...@apache.org> wrote:

> Hi Gris
>
> Thanks for wanting to contribute to this effort. Although Sally raised the
> initial idea,  I see this as something that will be driven and actioned by
> ComDev. The approach I suggested were my thoughts about how we could
> logically start the work around this.
>
> We've had no comments disagreeing with the approach :-) so it sounds like
> we can start doing some work on this. Let's start with point 1 for now -
> the guidelines! If no-one beats me to it, I'll plan to start a discussion
> thread around the guidelines next week once FOSDEM is over.
>
> Thanks
> Sharan
>
> On 2019/01/30 02:18:26, Gris Cuevas <g...@apache.org> wrote:
> > Sally, this initiative is fantastic, thank you for articulating it and
> bringing it to life. This is a strong example that the ASF put community
> over code.
> >
> > re:Sharan's comments. I agree with the steps proposed, and here's how
> I'd like to contribute:
> >
> > 1) Drafting Guidelines and Process - Happy to contribute Guidelines for
> this, perhaps taking some of what I suggested for Beam [1]. I'm also
> interested in providing input for the process. Could we do this over a call
> or collaborative document? How should we proceed here?
> >
> > 2) Providing Support & Mentoring - I'm happy to become a mentor for new
> projects in the incubator and projects looking to expand their non-code
> contributors. Also happy to produce a slide deck on the importance of
> recognizing these contributions and how to build a process to do it.
> >
> > 3) Cleanup & Maintain Help Wanted - This is something I wasn't aware of
> and looks good! I'd love to help revamp this, it looks like a
> central-service repository for projects. I'd need to learn how to maintain
> it in the background and how we go about this. I agree with Sharan that we
> need to promote more the use of this and keep it clean and updated. I can
> help with this, but I won't have the bandwidth until March.
> >
> > From this points - How should we move forward Sally?
> >
> > [1]
> https://lists.apache.org/thread.html/6a592632766d999d02922efab439348caa5c91da6e75eab2ab71f7ec@%3Cdev.beam.apache.org%3E
> >
> > On 2019/01/10 08:53:43, Sally Khudairi <s...@apache.org> wrote:
> > > Hello ComDev-ers! I hope you are all well and that your 2019 is
> looking bright thus far.
> > >
> > > I wanted to share my proposal for recognizing non-technical
> contributions at the ASF. Whilst some of us have spoken about this issue
> for many years, this discussion formalized during ApacheCon Montreal
> (September 2018; select excerpts at the end of this message) and moved onto
> the ASF Members list for review and vetting.
> > >
> > > We have received both signoff from VP ComDev Sharan Foga, as well as
> careful consideration and positive feedback from more than a dozen Members.
> > >
> > > Let's proceed!
> > >
> > > Proposed Contribution Process for Non-Technical tasks:
> > >
> > > 1) Contributions must be associated with an existing ASF project or
> committee. For example:
> > >
> > >   - Creating supporting graphics for ASF Marketing & Publicity
> > >
> > >   - Providing marketing support for an Apache TLP
> > >
> > >   - Onboarding new contributors to an Apache podling community
> > >
> > >   - Developing a new Website for an existing project
> > >
> > >   - Participating in Apache Community Development activities
> --staffing the ASF booth, coordinating events, etc.
> > >
> > >   - Writing project/process documentation
> > >
> > >   - Helping with ASF Operations activities --legal/accounting support,
> etc.
> > >
> > > ...there are more ways folks can contribute. We just need to give them
> the ability to do so.
> > >
> > > 2) The TLP/podling/committee involved must have at least one community
> member (internal; e.g. PMC) to help provide guidance on the task/activity
> involved, and at least three PMC Members who may be able to nominate the
> individual for Committership, as per the ASF's established contributor >
> committer process http://community.apache.org/contributors/index.html .
> > >
> > > 3) All project/committee participants are encouraged to sign an ASF
> ICLA in order to have their contributions recognized.
> > >
> > > 4) Recognition must happen on-list.
> > >
> > > 5) All PMCs and podlings are encouraged to consider non-code
> contributions and establish their own sub-processes for determining how to
> accept, integrate, and recognize non-technical participation.
> > >
> > > 6) Recommend that a team of advisors for this process operate under
> ComDev, and for any serious issues to be escalated to the ASF President and
> the individuals identified in the ASF Code of Conduct who act as
> ombudspeople for conflict resolution.
> > >
> > > 7) Recommend that all non-ASF-Member-confidential tasks/Requests for
> Assistance be posted publicly on https://helpwanted.apache.org/ ...the
> form makes it easy to do so! The related details on the tasks themselves
> may be published on a project's JIRA, blog post, mailing list, Webpage,
> community forum, Slack channel, etc.
> > >
> > > 8) Projects/committees are encouraged to share their initiatives with
> ASF Marketing & Publicity <pr...@apache.org> for additional visibility
> across ASF communication channels.
> > >
> > > ...as we build the program, I'm sure we'll be able to flesh out more
> details and areas of activity.
> > >
> > > And to kick it off, ASF Marketing & Publicity have some
> graphics/creative tasks that we will be leading as part of a "Central
> Services sub-group" under our committee. We will be posting details on
> blogs.apache.org and promoted to the greater community. Those who are
> creatively inclined and are able to help are welcome to join us.
> > >
> > > I hope the proposed process will help encourage broader participation.
> In my review with Sharan, she wrote:
> > >
> > > > ... this is just the sort of thing I think Comdev could be doing. It
> is also something that could focus us a bit better.
> > > >
> > > > So +1 from me.
> > >
> > >
> > > Thank you in advance for taking this under the ComDev umbrella and
> helping pave the way for a more inclusive, robust community. Once you're
> ready to proceed, I'll be happy to forward/socialize the process to the
> PMCs if needed.
> > >
> > > Feel free to let me know if you have any questions or how I can
> otherwise be of help.
> > >
> > > Thanks,
> > > Sally (ASF's first non-technical member!)
> > >
> > > - - -
> > > Vice President Marketing & Publicity
> > > Vice President Sponsor Relations
> > > The Apache Software Foundation
> > >
> > > Tel +1 617 921 8656 | s...@apache.org
> > >
> > > = = =
> > >
> > > [BACKGROUND/CONTEXT; excepted from my emails to ASF Members]
> > >
> > > <snip>
> > >
> > > During ApacheCon, there were many discussions about two things:
> > >
> > > 1)  "diversity". A pattern was clearly emerging:
> > >    a) diversity of humanity --one's
> DNA/gender/ethnicity/background/life choices, etc.
> > >    b) diversity of contribution --promotion, community building,
> onboarding, outreach, etc.
> > >
> > > 2) "(more efficient) ways to get non-code stuff done":
> > >    a) semi-one-off instances --graphics/logos, marketing/media
> assistance, etc.
> > >    b) longer-term items --technical writing, documentation, case
> studies, etc.
> > >    c) ongoing support --community building, onboarding/guidance,
> events coordination, etc.
> > >
> > >
> > > As a firm believer in our process/principles of meritocracy, our often
> don't knowing who you are is a good thing: if you make decent
> contributions, there’s a chance that you will be able to establish yourself
> in the Apache community. Your work should speak for itself. However, it can
> be difficult for some folks to participate if there’s no clear entry path
> for them to do so.
> > >
> > > Much of the history behind what's being discussed goes as far back as
> my initial participation in the ASF (1999), but the issue became pronounced
> in 2004. Here's what happened:
> > >
> > > A certain Web Services-oriented company was heavily involved with a
> few Apache projects. Not only had they submitted a project to the
> Incubator, they had a handful of very active committers on their payroll.
> Their products were Apache-dependent and they worked very hard to bring
> visibility to their team, their contributions, and, of course, their
> products (driving sales, and all). Their marketing director wanted to get
> involved with promoting the project itself, but the PMC said "no, go away".
> Although their hands were tied, they kept trying different approaches, but
> were continually rebuffed. Eventually that person left and the company
> tried again, this time using their community manager. There was a little
> progress (remnants of "after all, can't trust a marketing person"-itis),
> but there was still considerable frustration.
> > >
> > > Through the years, I've regularly received requests to help projects
> with their marketing and promotions beyond the "Foundation"-level support
> already provided.The request often comes from a corporate that's heavily
> invested in the project. And, of course, my answer is "sorry, no", aside
> from the experiment where I joined a podling that had considerable
> marketing resources prior to coming to the Incubator, and they had assigned
> an individual specifically to oversee that project's marketing. I joined
> the pPMC's new (private) press and (public) marketing lists, and was
> engaged somewhat passively, and was definitely not driving the effort. A
> year later, the dedicated marketer jumped ship to their competitor and the
> project has been struggling to manage this
> > > on their own. I eventually unsubscribed from their lists after some
> years.
> > >
> > > The reality is that this is not a unique situation. Many projects have
> active users with their own marketing and PR teams who get assigned to help
> out in any way possible, and more often than not, the end result gives off
> the impression that CompanyX "owns" or appears to be inappropriately
> influencing the project, which, in turn, causes Brand Management, Marketing
> & Publicity, and at times even the ASF Board to intervene. Those who have
> been on the receiving end know that you don't want me to come after you <g>.
> > >
> > > PMCs often want to focus on code and community-builing, and rightfully
> so, considering that they are the two areas that we actively target/hone
> our resources. Yet our projects often also need additional support in the
> form of documentation, graphics/Website development, community events
> management, marketing/PR/AR, and more. This may not be a full-time role
> within the project, yet is valuable and necessary to be coordinating with
> several ASF groups (Brand Management, M&P, ComDev,
> > > etc.). Plus, very few technologists/developers/software engineer-types
> are interested/skilled in these areas.
> > >
> > > <...>
> > >
> > > *Recognizing Contributors and Contributions.***
> > >
> > > Let's get more people to help with the heavy lifting. Reduce
> resentment due to lack of recognition. Reduce volunteer fatigue and burnout.
> > >
> > > We need to establish participation guidelines/requirements. Allow
> others to offer assistance --even if it’s only for a single project to
> start. To ensure parity and promote collaboration, any contributor
> interested in supporting any Apache project will need to participate on the
> respective Central Services’ list(s).
> > >
> > > Contributors will be encouraged to help each other out and work
> through issues together. A "no silo-ing" policy will be enforced.
> > >
> > > Get on the list, prove yourself, get your wings.
> > >
> > > <...>
> > >
> > > I wish others could help drive some of these activities because,
> #LoveApache.
> > >
> > > </snip>
> > >
> > > # # #
> > >
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> > >
> >
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> >
>
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