Just in case anyone is interested, Apache Cordova 3 Programming went on sale at InformIT.com yesterday.
Here's a link to order: http://www.informit.com/store/apache-cordova-3-programming-9780321957368. It's supposed to be on sale on Amazon by the end of the week as well; I'll post a link when it is. It's an ePub only now, printed copies should be available early next year. The publisher also posted a free chapter which can be downloaded at http://ptgmedia.pearsoncmg.com/images/9780321957368/samplepages/0321957369.pdf. It's the chapter on the mechanics of Cordova development (from a web app standpoint, not native).
