One feature that has been requested a few times is the ability to specify a different display name for an app. On iOS this corresponds to CFBundleDisplayName, on Android this is the Activity label, and on Windows this is the DisplayName.
It turns out that the W3C Widgets/Packaged Apps spec that config.xml is based on provides this feature via a `short` attribute on the <name> element. I've started a PR in cordova-lib[1] for supporting this, but I'm not entirely sure how we're handling API additions to cordova-common and the platform APIs in each of the platforms. Maybe it's not an issue as long as we update the cordova-common dependency version in the platform's package.json? Also, since I have no experience with the Windows platform, someone might need to give me some pointers there about where exactly the DisplayName should be set. [1] https://github.com/apache/cordova-lib/pull/453
