"Domain names using Apache marks must not be used to promote software products that are similar to Apache software products, or to promote software products that are similarly named in any fashion to any Apache products or projects. Domains using Apache marks may only be used to provide services and/or differently-named software products that are directly related to the Apache product whose mark is being used."
— http://www.apache.org/foundation/marks/domains.html It could be argued that this applies to Couchbase, as a name as well as a domain name. As Couchbase grows further and further apart from the CouchDB product, this becomes more and more of a concern. However, this page is also noteworthy for the list of requirements the ASF have for use of its trademarks in a domain name. Perhaps a reasonable compromise might be made by asking Couchbase to follow these, and improve its marketing and its brand messaging to make these distinctions crystal clear?
