Okay, thanks for the feedback, and offers of help, everyone. I am going to let Influitive know we're moving forward with this.
On 10 October 2013 13:55, Florian Westreicher Bakk.techn. < [email protected]> wrote: > I'm interested, followed the thread but never posted. :-) > > Noah Slater <[email protected]> wrote: > >Okay, thanks Benoit! > > > >I agree that such things should be optional, and that if they work, we > >should look at ways of replicating their success in other areas of the > >project. > > > >The Influitive privacy policy is here: http://influitive.com/privacy/ > > > >"You may withdraw your permission for us to collect, use and disclose > >your > >personal data at any time, subject to legal and contractual > >restrictions > >and reasonable notice." > > > >"You have the right to ask whether we hold any personal information > >about > >you, to see that information, and to ask us to correct or update your > >information." > > > >I hope this answers your question. > > > >Unless there's no further objection, I will let Influitive know we have > >the > >green light to move forward. > > > >Once I've done that, they'll set us up with a hub, and I will invite > >people > >to be admins. Anyone is welcome. If you're already expressed an > >interest in > >this thread, I will reach out to you. If you haven't, let me know at > >any > >time. > > > > > >On 8 October 2013 18:55, Benoit Chesneau <[email protected]> wrote: > > > >> On Mon, Oct 7, 2013 at 5:20 PM, Noah Slater <[email protected]> > >wrote: > >> > >> > Okay, some answers: > >> > > >> > - How to ensure this reward system is optional? > >> > > >> > I think we can experiment with the reward system. The default is > >just to > >> > award points for completing tasks. So you can have leader-boards > >within > >> > Influitive, and you can see who has the most points, etc. > >> > > >> > What we do with those points is how we experiment. I think the > >first step > >> > should be to offer some sort of public thanks, as I outline in my > >> proposal. > >> > Even a Twitter #FF would go a long way, I think. > >> > > >> > Secondly, I think we should experiment with allow people to > >exchange > >> points > >> > for swag. Perhaps this will be received positively, perhaps some > >people > >> > will complain. If it causes a problem, we remove it. > >> > > >> > > >> I think we should just make sure to propose the system as an option. > >> Otherwise such things looks OK for me Sort of achievements like in > >games in > >> fact. > >> > >> > >> > - How to ensure that people that not participate do not feel > >unconsidered > >> > by other members of the community because not rewarded by the > >Influtive > >> > system? > >> > > >> > I think you're right: we should recognise people who help out on > >JIRA, > >> and > >> > on the mailing lists, and so on. I think that's a worthwhile > >discussion > >> to > >> > have, but I don't think it blocks this work. In fact, perhaps we > >can look > >> > at what works for Influitive, and then try to replicate that in > >other > >> parts > >> > of the project. > >> > > >> > So, for example, if the Twitter promotion, or blog mentions, really > >work, > >> > and people like them, then perhaps in a few months, we have a > >> conversation > >> > about how to do the same sort of thing for people who contribute in > >other > >> > ways. > >> > > >> > The same can be said for swag too. Assuming I even find a budget > >for this > >> > (which I may not be able to do) then presumably we can extend that > >and > >> say > >> > thank you to other people with a t-shirt too. (Actually, recently, > >> Cloudant > >> > very kindly sent a t-shirt to committers at my suggestion. So that > >is one > >> > example of this. I assume you got yours, Benoit? I've been wearing > >mine!) > >> > > >> > I think it's important to consider the different types of people > >we're > >> > talking about here. As a core contributor, I really don't feel like > >I > >> need > >> > to be rewarded for my contributions. The community is enough of a > >reward > >> > for me. > >> > > >> > But Influtive is targeting people who may only be on the > >peripheries. > >> > People who have used CouchDB, love it, and will jump at the > >opportunity > >> to > >> > help out by telling their network about their experiences. And for > >that, > >> > sending them a pack of CouchDB stickers, or whatever, makes obvious > >> sense. > >> > We're trying to mobilise a volunteer workforce of people who will > >promote > >> > us! So let's give them the swag to do that! > >> > > >> > In fact, we might want to use that as a metric for what we give > >out. We > >> > could say, okay, we're only gonna give out swag that has some > >promotional > >> > value to the project. So in a way, it an extension of the > >initiative > >> > itself. People who are interested in marketing and promoting > >CouchDB will > >> > be rewarded with shipments of stickers, keyrings, etc, to help them > >with > >> > that. Perfect! > >> > > >> > >> > >> The thing is that some people that already help the project without > >extra > >> rewards and for any reason (cultural, philosophy, ....) may not want > >to be > >> part of a reward system. Witch is their choice but I just want to > >make sure > >> they won't be forgotten. Or more exactly that we don't forget to > >thanks > >> them. Just because they are outside the metrics. We can continue the > >> discussion in a separate thread, but that is important for me. Imo > >just > >> because some people like achievements and be shown with a badge > >doesn't > >> mean we should encourage such system (I certainly not) or rather that > >it > >> should be the only system. If we can have let choice then I am fine. > >> > >> (Also yes got my shirt, and I thanks them again :) > >> > >> > >> > >> > >> > - What will define the success or failure of the experimentation? > >What > >> is > >> > the deadline of the experimentation? > >> > > >> > With something like this, I think the success of failure has to be > >> measured > >> > qualitatively. > >> > > >> > So we could look at a number of things: > >> > > >> > * What has the take-up been like? Are many people using it? > >> > * What has been the reaction to the programme within the community? > >Do > >> > people feel positively about it? > >> > * What has been the reaction to the programme outside of our > >community? > >> Has > >> > it engaged people or attracted new users? Is it seen favourably by > >other > >> > people? > >> > > >> > Note also that Influtive themselves will be keeping a very close > >eye on > >> the > >> > experiment, because obviously, it is important to them that the > >> experiment > >> > is a success. So if it's not working out, we may not have a choice > >in the > >> > matter. > >> > > >> > I'd say, let's run the experiment for three months, and then > >review. Then > >> > again in another three months. > >> > >> > >> > Are you happy with that? > >> > > >> > > >> > > >> Modulo what I am said, yes. One last thing, what is the privacy > >policy of > >> such system? Can people easily remove them from it? (to be complete) > >> > >> - benoit > >> > >> > >> > > >> > On 7 October 2013 09:47, Jan Lehnardt <[email protected]> wrote: > >> > > >> > > +1, love this initiative Noah! I am really curious about what > >comes > >> > > out of this. > >> > > > >> > > Thanks for the lively discussion around this, everyone. I’m > >seeing > >> > > all my concerns addressed, so I can just thumb up :D > >> > > > >> > > Best > >> > > Jan > >> > > -- > >> > > > >> > > On Oct 5, 2013, at 19:04 , Noah Slater <[email protected]> > >wrote: > >> > > > >> > > > Hi devs, > >> > > > > >> > > > I would like to propose that we use Influitive to help us > >improve our > >> > > > marketing efforts. > >> > > > > >> > > > I fully intend to execute this proposal myself. If you want to > >> > volunteer, > >> > > > that is great. But if you are not interested in this, that is > >fine > >> > also. > >> > > > Nobody has to participate if they do not want to. I am quite > >happy to > >> > run > >> > > > it as an experiment myself. If it works we can continue, and if > >it > >> > > doesn't, > >> > > > we can stop. > >> > > > > >> > > > Unless anybody objects, I will assume lazy consensus after > >three > >> days, > >> > > and > >> > > > let Influitive that we have the green light to move forward. > >> > > > > >> > > > = Introduction = > >> > > > > >> > > > Influitive AdvocateHub is an advocacy marketing platform. > >> > > > > >> > > > Think of it like Kickstarter, for marketing. You post a > >description > >> of > >> > > what > >> > > > you want to accomplish, and then your community members pitch > >in and > >> > help > >> > > > to make it happen. > >> > > > > >> > > > As an open source project, we struggle to market ourselves > >because we > >> > > have > >> > > > no budget. Where a typical company might take out ads, or pay > >people > >> to > >> > > > write technical content, we rely on volunteer time and word of > >mouth. > >> > But > >> > > > this is typically disorganised. > >> > > > > >> > > > AdvocateHub is a tool that that will allow us to coordinate > >that > >> > > volunteer > >> > > > time and word of mouth. We can create a steady stream of > >challenges > >> or > >> > > > requests for help and people who are committed to the project > >can > >> > > organise > >> > > > around these, and help us spread the word of CouchDB. > >> > > > > >> > > > In return for doing these things, we reward them with prestige > >and > >> > swag. > >> > > > And maybe a few other exclusive items, like conference tickets, > >or a > >> > > round > >> > > > of drinks on me. > >> > > > > >> > > > You should watch these two intro videos: > >> > > > > >> > > > http://influitive.com/introduction-to-advocate-marketing/ > >> > > > > >> > > > http://influitive.com/learn-more-about-the-advocatehub/ > >> > > > > >> > > > = Donation = > >> > > > > >> > > > AdvocateHub is usually premium service. However, Influitive has > >very > >> > > > generously offered to donate an account to the project. This is > >the > >> > first > >> > > > open source project that Influitive has supported like this, so > >I am > >> > very > >> > > > grateful for the opportunity! > >> > > > > >> > > > AdvocateHub is designed for commercial companies, but I think > >we can > >> > make > >> > > > it work for an open source project. Influitive will be > >monitoring our > >> > > > progress, and if things are not working out, we’ll end the > >> experiment. > >> > As > >> > > > part of this agreement, I will be the account owner and will be > >> > > responsible > >> > > > for its operation. But if you are a committer and you want to > >help > >> > out, I > >> > > > can add you as an admin. This is similar to how we run our > >social > >> media > >> > > > accounts. > >> > > > > >> > > > In return for the support, I am proposing to: > >> > > > > >> > > > * Promote the use of our AdvocateHub within our community > >> > > > * Thank them from our website, wiki, and social media > >accounts > >> > > > * Document our progress with the occasional blog or tweet > >> > > > > >> > > > Promoting the use of our AdvocateHub will probably take the > >form of > >> > > > mentioning new challenges on the mailing list, blog, Twitter, > >> Google+, > >> > > etc. > >> > > > Obviously, we will want to encourage as many people as possible > >to > >> get > >> > > > involved in the AdvocateHub as possible. > >> > > > > >> > > > As for documenting our progress, I am thinking that the > >occasional > >> post > >> > > > covering how we’re using the tool, and what sorts of results > >we’re > >> > seeing > >> > > > would be appropriate. > >> > > > > >> > > > I have spoken with the ASF fundraising team already, and there > >are no > >> > > > concerns with these plans at the foundation level. > >> > > > > >> > > > = Challenges = > >> > > > > >> > > > AdvocateHub is built around the concept of a challenge, or > >request > >> for > >> > > > help. We can design these however we want, and I will be > >looking for > >> > > input > >> > > > from the community. > >> > > > > >> > > > Ideas for easy challenges: > >> > > > > >> > > > * Retweet an official @CouchDB tweet > >> > > > * Upvote a CouchDB story on Hacker News, Reddit, Google+ etc > >> > > > * Publicly mention CouchDB on Twitter, Google+, LinkedIn, > >your > >> blog, > >> > > etc > >> > > > * Share an official project blog post somewhere > >> > > > > >> > > > Ideas for medium challenges: > >> > > > > >> > > > * Watch a featured video > >> > > > * Read a featured blog post, or section of the docs > >> > > > * Help someone out on the mailing list > >> > > > * Answer a CouchDB question on Stack Overflow, Server Fault, > >etc > >> > > > * Talk about CouchDB in response to a Quora question > >> > > > * Talk about CouchDB in response to a submission on Hacker > >News, > >> > > > Reddit, etc > >> > > > * Comment on an official blog post, or a blog post about > >CouchDB > >> > > > * Post a review on alternativeTo, or other review sites, > >blog > >> posts, > >> > > etc > >> > > > * Provide an official endorsement or quote from your company > >about > >> > > > CouchDB > >> > > > * Complete a survey (I plan to actually make some surveys) > >> > > > > >> > > > Ideas for hard challenges: > >> > > > > >> > > > * Create a CouchDB client, library, or tool > >> > > > * Produce early/mid/late stage technical content > >> > > > * Produce a CouchDB white paper > >> > > > * Give a talk or screencast about CouchDB > >> > > > * Share a CouchDB success story, testimonial, or case-study > >> > > > * Organise a CouchDB meet-up > >> > > > * Organise a CouchDB conference > >> > > > > >> > > > And then, challenges for actually contributing back to CouchDB > >> itself: > >> > > > > >> > > > * Triage X many JIRA tickets > >> > > > * Fix up outstanding issues on a CouchDB pull request > >> > > > * Contribute a fix for a JIRA ticket > >> > > > > >> > > > (This might be a little outside of the scope of AdvocateHub, as > >this > >> > > would > >> > > > request contribution back to the project itself. Still, it > >would be > >> > > > interesting to see if this would work. As a volunteer > >organisation, > >> > > > volunteer time and attracting contributions is our top > >priority.) > >> > > > > >> > > > = Rewards = > >> > > > > >> > > > Completing challenges gives you points, levels, and badges. I > >know > >> that > >> > > > many people love this kind of system, and are happy to compete > >with > >> > each > >> > > > other for points alone. However, we also have the option of > >allowing > >> > > > advocates to exchange points for prizes. > >> > > > > >> > > > AdvocateHub has an integration with a swag drop-ship merchant. > >> > > Hopefully, I > >> > > > can attract a third-party to help with the bill for this. It > >would > >> mean > >> > > > that by completing challenges, we can reward advocates with > >t-shirts, > >> > > > hoodies, mugs, pins, stickers, and so on! > >> > > > > >> > > > In addition to swag, we could also offer: > >> > > > > >> > > > * Individual promotion for you > >> > > > * Priority or free tickets to the regular CouchDB Confs > >> > > > * Email support or advice from the committers (depends on > >who > >> > > > volunteers time) > >> > > > * Private call with one the committers (depends on who > >volunteers > >> > > time) > >> > > > * Drinks on Noah (though, you’ll have to come find me!) > >> > > > > >> > > > Promotion could be quite a draw. Imagine a weekly Tweet along > >the > >> lines > >> > > of > >> > > > “Thanks to @ARandomPerson for supporting CouchDB this week. You > >> should > >> > > > follow her on Twitter!” We could also include a mention in our > >weekly > >> > > > CouchDB news. (A blog idea that I have not executed on yet.) As > >far > >> as > >> > I > >> > > > can tell, we’d only be able to promote individual accounts, not > >> > > businesses. > >> > > > The ASF has very strict vendor neutrality rules that we must > >adhere > >> to. > >> > > > > >> > > > Some other ideas of how we could provide return promotion: > >> > > > > >> > > > * Mention on our homepage that week > >> > > > * Get on our weekly @CouchDB #FollowFriday > >> > > > * Entered into a “hall of fame” > >> > > > * Get mentioned in our Git commits, issues, or pull requests > >> > > > > >> > > > The @CouchDB account has close to 10k followers. And our > >homepage > >> > > receives > >> > > > around 8,500 page views per month at the moment. Those numbers > >are > >> not > >> > to > >> > > > be sniffed at! > >> > > > > >> > > > (This is heavily inspired by Hoodie, who allow people to > >sponsor the > >> > > > project in return for promotion via different channels. I think > >we > >> can > >> > > > borrow some of this.) > >> > > > > >> > > > The specifics of the reward programme is unimportant at this > >stage. > >> > Like > >> > > > the details of the challenges themselves, we can figure this > >out as > >> we > >> > > move > >> > > > forward. > >> > > > > >> > > > Thanks, > >> > > > > >> > > > -- > >> > > > Noah Slater > >> > > > https://twitter.com/nslater > >> > > > >> > > > >> > > >> > > >> > -- > >> > Noah Slater > >> > https://twitter.com/nslater > >> > > >> > > -- > Sent from Kaiten Mail. Please excuse my brevity. > -- Noah Slater https://twitter.com/nslater
