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https://issues.apache.org/jira/browse/EDGENT-415?page=com.atlassian.jira.plugin.system.issuetabpanels:comment-tabpanel&focusedCommentId=16023330#comment-16023330
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Will Marshall commented on EDGENT-415:
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If you look at the Spark homepage (spark.apache.org), it includes only the 
following critical information:
* A two sentence description of Spark
* A two line code example
* A list of other frameworks/projects it integrates with

By contrast, our page (edgent.apache.org) has:
*  the "Edgent is a programming model and micro-service style runtime" line
* An events section
* Two webcasts where, while informative, still refer to the project as "Quarks"
* Then, at the bottom, the "why edgent" section.

I think we could hone our message by more closely modeling our landing page on 
the Spark landing page.

Additionally, I think part of the disconnect comes from not understanding 
datastreaming as a concept in the first place. We have this "streaming 
concepts" page, but it's easily overlooked: 
http://edgent.apache.org/docs/streaming-concepts.html. Maybe the landing page 
could have a sentence or two about datastreaming as well.

> Improve our message
> -------------------
>
>                 Key: EDGENT-415
>                 URL: https://issues.apache.org/jira/browse/EDGENT-415
>             Project: Edgent
>          Issue Type: Improvement
>          Components: Documentation
>            Reporter: Dale LaBossiere
>            Priority: Critical
>
> There's been more than one example of someone who after hearing and/or 
> reading some about Edgent says "I still don't know what Edgent is".
> We need to improve the messages on our Website landing page, doc website, and 
> probably Apache project page to more clearly get our message across.
> After further explanation of a sample, you can get:
>     "oh it's an SDK"
>     "oh... you're not running the topology, you're building it, then running 
> it"
>     ... but still...
>     It's tied to Android?
>     It's tied to Watson IoT Platform?
>     It has an API for accessing sensors?
> Yeah, the the doc has content that addresses most of that.  It's apparently 
> not as effective as it needs to be.
> IMO, a phrase that we use in a few locations "Edgent is a programming model 
> and micro-service style runtime ..." seems to be the first place to start.  
> Perhaps something like this would be better: _Edgent is an SDK for creating 
> event driven stream processing style analytic applications to embed in small 
> footprint edge devices and IoT gateways.  Smarter Edgent-based devices and 
> gateways can do realtime analytics on continuous streams of data, ...._"  you 
> get the idea.
> The website landing page also has wording that says Edgent (doesn't say an 
> Edgent based application) performs realtime analytics, makes devices more 
> intelligent, Edgent can adjust controls..., Edgent enables connected devices, 
> etc.  Very misleading IMO.
> On the Documentation site landing page, it talks mostly (only?) in terms of 
> reducing data.  Nothing about how a smarter device (edge resident analytics) 
> can make devices more autonomous: reduce decision making / action latency and 
> overall be more autonomous while disconnected from the cloud.



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