Thanks, Giannis!

I’m really excited about the new messaging. It clearly showcases
Fluss’s new features and positions us firmly in the AI era.

I’m just a bit torn on the title. “Streaming Storage for Real-Time
Data” alone doesn’t clearly differentiate us from Kafka, which also
fits that description. What if we keep the keyword “Analytics” to
sharpen our positioning? For example: “Streaming Storage for Real-Time
Analytics & AI”. This would maintain continuity with our existing
messaging, ensuring a smooth, incremental evolution that won’t
surprise users, while better highlighting Fluss’s unique value in
powering analytical workloads.

Best,
Jark

On Sat, 17 Jan 2026 at 02:44, Mehul Batra <[email protected]> wrote:
>
> +1
> Best Regards,
> Mehul Batra
>
> On Mon, Jan 12, 2026 at 6:57 PM Giannis Polyzos <[email protected]>
> wrote:
>
> > Hi everyone,
> >
> > Over the last year, Fluss has grown a lot, and I think it's a good time to
> > update our core message on the website to reflect that.
> >
> > I would like to propose the following.
> >
> > Promote Fluss as: Streaming Storage For Real-Time Data & AI
> > another alternative Streaming Storage For Real-Time Data & Intelligent
> > Systems
> >
> > and update our 6 core capabilities:
> >
> > *1. Sub-Second Data Freshness: *Continuous ingestion and immediate
> > availability of data enable low-latency analytics and real-time
> > decision-making at scale.
> > *2.* *Streaming & Lakehouse Unification:* Streaming-native storage with
> > low-latency access on top of the lakehouse, using tables as a single
> > abstraction to unify real-time and historical data across engines.
> > *3. Columnar Streaming:* Based on *Apache Arrow *it allows database
> > primitives on data streams and techniques like column pruning and predicate
> > pushdown. This ensures engines read only the data they need, minimizing I/O
> > and network costs.
> > *4. Compute–Storage Separation:* Stream processors focus on pure
> > computation while Fluss manages state and storage, with features like
> > deduplication, partial updates, delta joins, and aggregation merge engines.
> > *5. ML & AI–Ready Storage:* A unified storage layer supporting row-based,
> > columnar, vector, and multi-modal data, enabling real-time feature stores
> > and a centralized data repository for ML and AI systems.
> > *6. Changelogs & Decision Tracking:* Built-in changelog generation
> > provides an append-only history of state and decision evolution, enabling
> > auditing, reproducibility, and deep system observability.
> >
> > Any suggestions and thoughts to revisit or frame the above are highly
> > welcomed.
> >
> > Best,
> > Giannis
> >

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