Here are some links to ASF branding policies:

http://www.apache.org/foundation/marks/pmcs
http://www.apache.org/foundation/marks/guide

We discussed this quite a bit for the homebrew distribution [1].  The 
conclusion is this:  wherever possible prefer to use the apache-geode naming 
convention.  Only use ‘geode’ if packaging policies prevent this.

Anthony

[1] 
http://mail-archives.apache.org/mod_mbox/incubator-general/201604.mbox/%3c571f5e47.5030...@shanecurcuru.org%3e


> On Jan 23, 2017, at 9:16 AM, Udo Kohlmeyer <ukohlme...@pivotal.io> wrote:
> 
> +1 drop "native"
> 
> -1 "apache-geode"... Not sure why we want to tie it directly to apache
> 
> +1 "geode.dll"
> 
> 
> On 1/23/17 08:48, Michael Stolz wrote:
>> One other thought...Maybe now is the time to drop the term "native".
>> 
>> --
>> Mike Stolz
>> Principal Engineer - Gemfire Product Manager
>> Mobile: 631-835-4771
>> On Jan 23, 2017 11:29 AM, "Michael William Dodge" <mdo...@pivotal.io> wrote:
>> 
>>> +1 for apache-geode and Apache.Geode
>>> 
>>>> On 22 Jan, 2017, at 19:08, Ernest Burghardt <eburgha...@pivotal.io>
>>> wrote:
>>>> +1 for apache-geode (.dll, .so, .dylib) and Apache.Geode.dll
>>>> 
>>>> On Sun, Jan 22, 2017 at 7:18 AM, Michael Martell <mmart...@pivotal.io>
>>>> wrote:
>>>> 
>>>>> +1 for apache-geode (.dll, .so, .dylib) and Apache.Geode.dll
>>>>> 
>>>>> On Fri, Jan 20, 2017 at 7:28 PM, Jacob Barrett <jbarr...@pivotal.io>
>>>>> wrote:
>>>>> 
>>>>>> As I ready to drop the pull request to rename all the namespaces in C++
>>>>> and
>>>>>> .NET sources the next thing we need to decide on is the filename for
>>> the
>>>>>> library.
>>>>>> 
>>>>>> C++
>>>>>> Current: gfcppcache
>>>>>> gfcppcache.dll (Windows), libgfcppcache.so (*nix), libgfcppcache.dylib
>>>>>> (macOS)
>>>>>> Proposed: apache-geode
>>>>>> apache-geode.dll, libapache-geode.so, libapache-geode.dylib
>>>>>> Other libraries have embraced other styles for "branded" libraries.
>>>>>> Camel case: libQtCode.so
>>>>>> Underscore: libsvn_client.so, libboost_atomic-mt.so
>>>>>> Dash: libxcb-compose, libcairo-gobject.so
>>>>>> I prefere dash because I don't have to hit shift. ;)
>>>>>> 
>>>>>> .NET
>>>>>> Current: GemStone.GemFire.Cache.dll
>>>>>> Proposed: Apache.Geode.dll
>>>>>> There is a bit more of an established norm. It should be part of the
>>>>>> included namespace.
>>>>>> Other option is Apache.Geode.Client.dll but I feel like there are items
>>>>> in
>>>>>> the Client namespace that need to be moved into another namespace as a
>>>>>> sibling. So in my mind it makes more sense to have it be
>>>>> Apache.Geode.dll.
>>>>>> It also makes it consistent with the C++ library.
>>>>>> 
>>>>>> -Jake
>>>>>> 
>>> 
> 

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