At 03:30 PM 3/1/2005, Ian Holsman wrote: >The biggest hurdle 2.0 has had to face IMO is: >- 1.3 isn't broken >- we run 1.3 already >- module XYZ only runs on 1.3 >- 2.0 doesn't do anything that 1.3 doesn't do anyway > >What I would suggest for your marketing campaign would be to write and submit >several technical articles about apache2 and how its new features and speed >can help you save money, reduce administration time, and enable a whole heap >of new features from already written modules which you would have had to >custom develop yourself in 1.3.
++1. Advocacy is key. Marketing is (to this group of 'consumers') simply noise.
