All our previous announcements were formatted precisely the way you
suggest. However, I haven't fount that template effective. Personally, I
archive an email immediately if see it's written the standard way and I
know nothing about the product.

That's why I decided to experiment targeting those who already know Ignite
and interested in solutions it provided in 2.4. Really appreciate your
feedback and will see how to incorporate your suggestions for future
announcements. Just don't like to see emails written by "robots".

--
Denis



On Fri, Mar 16, 2018 at 8:34 AM, sebb <seb...@gmail.com> wrote:

> What is the project about? Why should I be interested in it?
> [rhetorical questions]
>
> The Announce emails are sent to people not on the developer or user lists.
> Most will have no idea what the project is about.
>
> So the e-mails should contain at least brief details of what the
> product does, and some info on why the new release might be of
> interest to them.
>
> Readers should not have to click the link to find out the basic information
> (although of course it is useful to have such links for further detail).
>
> Please can you add that information to future announce mails?
>
> Thanks.
>
>
> On 16 March 2018 at 00:09, Denis Magda <dma...@apache.org> wrote:
> > Usually, Ignite community rolls out a new version once in 3 months, but
> we
> > had to make an exception for Apache Ignite 2.4 that consumed five months
> in
> > total.
> >
> > We could easily blame Thanksgiving, Christmas and New Year holidays for
> the
> > delay and would be forgiven, but, in fact, we were forging the release
> you
> > can't just pass by.
> >
> > Let's dive in and look for a big fish:
> > https://blogs.apache.org/ignite/entry/apache-ignite-2-4-brings
> >
> > The full list of the changes can be found here:
> > https://ignite.apache.org/releases/2.4.0/release_notes.html
> >
> > Ready to try then navigate to our downloads page:
> > https://ignite.apache.org/download.cgi
> >
> > --
> > Denis
>

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