Couple of general comments:

* Mentor clarification would be welcome, but according to [the guidelines 
page](http://www.apache.org/foundation/marks/pmcs.html#navigation) I don't 
think we need to use Apache jclouds for _every_ mention. E.g. Tomcat also 
includes [paragraphs such as](http://tomcat.apache.org/index.html):

"The Apache Tomcat Project is proud to announce the first release candidate for 
Apache Tomcat 8 - 8.0.0-RC1 (alpha). Tomcat 8 is aligned with Java EE 7. In 
addition to supporting updated versions of the Java EE specifications, Tomcat 8 
includes a number of improvements compared to Tomcat 7. The notable changes 
include:"

So I think we should have "Apache jclouds®" in the `title:` section of 
every page, but should be OK with "jclouds" after that. I like "Apache 
jclouds", but saying/reading that every time is a bit of a mouthful ;-)

* In that `title:` mention, I think we'll also need a ®:

"At the top of each project or product homepage, and on the top banner of each 
page where the project name appears, _you should include a "TM" symbol next to 
the first main occurrence of the "Apache Foo" project name_. This highlights 
our trademark claim and emphasizes its importance to us."

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