>- see footer for list info -< Ok :-) Kitchen towel brand Bounty changed it name to Plenty, with an £8m marketing campaign designed to inform people about the name change.
The renamed household product, which was sold to Swedish firm Svenska Cellulosa Aktiebolaget (SCA) by Procter & Gamble in 2007, was unveiled in an £8m promotional drive. A TV ad breaking last March resurrected Bounty's cross-dressing housewives Brenda and Audrey, with the strap line "Bounty is now called Plenty -- same great towel, brand new name". The 30-second TV spot is supported with extensive below-the-line activity centred around a 'Year of Plenty' theme which will offer consumers the chance to win a range of credit-crunch beating prizes. All communications will drive the public to a new website, www.plenty.co.uk, which has been developed by Tynan DArcy and will act as a hub for the entire promotion. High impact broadcast and online activity was run by Haygarth and extensive in-store activity by Chemistry, including an 'instant win' game appeared in major retailers in the UK between March and May. The household towel category this year is worth an estimated £300m and Bounty is currently the number one brand with 20% value share. -- Russ -----Original Message----- From: [email protected] [mailto:[email protected]] On Behalf Of Adrian Lynch Sent: 06 April 2009 16:26 To: 'Coldfusion Development' Subject: RE: [CF-Dev] Ajax Style Layout? >- see footer for list info -< What are you talking about, he didn't need Wiki for any of that! Russ, tell 'em about the transition from Bounty to Plenty. That story always cracks me up... > -----Original Message----- > From: [email protected] [mailto:dev- > [email protected]] On Behalf Of Paul Swingewood > Sent: 06 April 2009 15:24 > To: [email protected] > Subject: RE: [CF-Dev] Ajax Style Layout? > > >- see footer for list info -< > > Now this is someone who definately has far too much time to go surfing > wiki's. > > > > But thanks for the pub quiz info. > > > > Paul > > > From: [email protected] > > To: [email protected] > > Subject: RE: [CF-Dev] Ajax Style Layout? > > Date: Mon, 6 Apr 2009 15:23:01 +0100 > > > > >- see footer for list info -< > > Thanks Russ > > > > I feel soooo much more well informed now :) > > > > K > > > > -----Original Message----- > > From: [email protected] [mailto:dev- > [email protected]] On Behalf Of Snake > > Sent: 06 April 2009 15:14 > > To: 'Coldfusion Development' > > Subject: RE: [CF-Dev] Ajax Style Layout? > > > > >- see footer for list info -< > > Well actually Peter :-) > > > > Ajax cleanser (or Ajax brand cleanser with bleach) is a powdered > household and industrial cleaner introduced by Colgate-Palmolive in > 1947. Its slogan was "Stronger than dirt!", a reference to the mythical > character Ajax. The slogan would be used again for its Ajax Laundry > Detergent, when introduced in the early-1960s, with an armed knight > riding a white horse. In addition, a widely mocked commercial in the > late-1970s/early-1980s declared, "Armed...with Ajax!" In the UK > character actress Ann Lancaster appeared on the "It cleans like a white > tornado" television advertisements. > > > > The first commercial jingle heard on television in the United States > was for Ajax Cleanser in 1948. The jingle was "You'll stop paying the > elbow tax, when you start cleaning with Ajax". > > > > The Ajax name was successfully transferred to an entire line of > household cleaning products and detergents; the line enjoyed its > greatest success in the 1960s and early 70s. Ajax All-Purpose Cleaner > with Ammonia, introduced in 1962, was the first major competitor to Mr. > Clean, which Procter and Gamble debuted in 1958. The success of the so- > called "White Tornado" forced Procter and Gamble to introduce its own > ammoniated cleaner, Top Job, beginning in 1963. > > > > Other Ajax products included Ajax Bucket of Powder, an ammoniated > power floor cleaner, introduced in 1943; Ajax Laundry Detergent in > 1994; Ajax Window Cleaner with Hex ammonia in 1965, and a short-lived > spray cleaner in 1960. The last successful Ajax line extension, Ajax > for Dishes, debuted in 1971; now known as Ajax Dishwashing Liquid, it > and the flagship powdered cleanser are the only two Ajax products sold > to consumers by Colgate. The brand name continues on a line of > institutional detergents, cleaners and disinfectants. Colgate-Palmolive > Company sold the U. S. and Canadian rights to the Ajax brand name on > laundry detergents, as well as to other laundry products as Fib and > Cold Power, to Phoenix Brands in 2005. Ajax Laundry Detergent was > available in a liquid formula, with and without bleach alternative, > beginning in the mid 1980s. > > > > In case you wanted to know > > > > - > > Russ > > > > -----Original Message----- > > From: [email protected] [mailto:dev- > [email protected]] On Behalf Of Peter Boughton > > Sent: 06 April 2009 14:28 > > To: Coldfusion Development > > Subject: Re: [CF-Dev] Ajax Style Layout? > > > > >- see footer for list info -< > > The term "ajax" is ultimately just a buzz-word for processing HTTP > > requests & responses with JavaScript (as opposed to using normal > > hyperlinks and form submissions which the browser handles). > > Technically, the term derived from one method of doing this, however > > frequently it is neither XML-based nor Asynchoronous - but since > > "JRR" (Javascript Remote Request) isn't a particularly > > memorable/pronouncable term, whereas Ajax is a popular Greek hero > (and > > a toilet cleaner), so it has stuck. > > > > Anyway... > > The BBC site will (almost certainly) use "ajax" for storing > > preferences, but the actual functionality is nothing more than a > > combination of CSS and JavaScript techniques, that have nothing > > directly to do with ajax (other than being popularised around the > same > > time). > > > > Your best bet is probably to look at one of the many JavaScript > > libraries around which make all this simpler for you. > > jQuery and jQuery UI are very popular ones, and worth checking out, > > but others exist also. > > (www.jquery.com and www.jqueryui.com are the relevant addresses) > > > > Hope that all helps? > > > > _______________________________________________ > > > > For details on ALL mailing lists and for joining or leaving lists, go > to http://list.cfdeveloper.co.uk/mailman/listinfo > > > > -- > > CFDeveloper Sponsors:- > > >- cfdeveloper Hosting provided by www.cfmxhosting.co.uk -< > > >- Lists hosted by www.Gradwell.com -< > > >- CFdeveloper is run by Russ Michaels, feel free to volunteer your > help -< > > > > > > > > > > _______________________________________________ > > > > For details on ALL mailing lists and for joining or leaving lists, go > to http://list.cfdeveloper.co.uk/mailman/listinfo > > > > -- > > CFDeveloper Sponsors:- > > >- cfdeveloper Hosting provided by www.cfmxhosting.co.uk -< > > >- Lists hosted by www.Gradwell.com -< > > >- CFdeveloper is run by Russ Michaels, feel free to volunteer your > help -< > > > > > > > > _______________________________________________ > > > > For details on ALL mailing lists and for joining or leaving lists, go > to http://list.cfdeveloper.co.uk/mailman/listinfo > > > > -- > > CFDeveloper Sponsors:- > > >- cfdeveloper Hosting provided by www.cfmxhosting.co.uk -< > > >- Lists hosted by www.Gradwell.com -< > > >- CFdeveloper is run by Russ Michaels, feel free to volunteer your > help -< > _______________________________________________ > > For details on ALL mailing lists and for joining or leaving lists, go > to http://list.cfdeveloper.co.uk/mailman/listinfo > > -- > CFDeveloper Sponsors:- > >- cfdeveloper Hosting provided by www.cfmxhosting.co.uk -< > >- Lists hosted by www.Gradwell.com -< > >- CFdeveloper is run by Russ Michaels, feel free to volunteer your > help -< _______________________________________________ For details on ALL mailing lists and for joining or leaving lists, go to http://list.cfdeveloper.co.uk/mailman/listinfo -- CFDeveloper Sponsors:- >- cfdeveloper Hosting provided by www.cfmxhosting.co.uk -< >- Lists hosted by www.Gradwell.com -< >- CFdeveloper is run by Russ Michaels, feel free to volunteer your help -< _______________________________________________ For details on ALL mailing lists and for joining or leaving lists, go to http://list.cfdeveloper.co.uk/mailman/listinfo -- CFDeveloper Sponsors:- >- cfdeveloper Hosting provided by www.cfmxhosting.co.uk -< >- Lists hosted by www.Gradwell.com -< >- CFdeveloper is run by Russ Michaels, feel free to volunteer your help -<
