As Craig suggested I posted this idea to the PR list. What I was thinking about is we come up with a Press Release that isn't the normal one with technical details. I think it should focus on more how we are taking over Microsoft Office's space. We need something that has an angle that the press will want to take on. In the tech press tech facts will do it, but in the mainstream media I feel the conflict and the David and Goliath factor will really catch on.
I'll warn you I am reading a book on getting press to take on stories about you so this might be some "book reading excitement". :) On 7/11/05, Benjamin Horst <[EMAIL PROTECTED]> wrote: > Adam, > I agree about this idea and I think you are onto something good. Each of us > should find our local newspapers, since they're more likely to be hungry for > content and more likely to accept submissions from what they may see as > random people. > > Living in Queens, in NYC, I see many local newspapers being distributed every > day. From big ones like AM New York and Metro (competing free dailies), to > the Western Queens Tribune (I think that is its name), to many more, I plan > to collect their contact info and spread our OOo 2.0 press release when it > comes out. Local penetration is important for the mindshare and marketshare > game. And getting press releases accepted is simply a matter of volume. We > send out enough, and we'll get some fraction of them published. > > Thanks for the idea! I'll help support it as much as I can. > > Ben > > On Sunday, July 10, 2005, at 11:01AM, Adam Moore <[EMAIL PROTECTED]> wrote: > > >Thanks for the info Christian. My big thing I would like to see is > >OpenOffice not only being reviewed in technical articles, but also > >being mentioned in the mainstream media outlets. So really what I > >would like to see us come up with is a good press release that doesn't > >focus on the new technical aspects of 2.0, but on a more interesting > >layman aspect. In other words provide the angle for these "non > >techie" news outlets. How the little guy OpenOffice is fighting with > >the big guy Microsoft Office is one of them. > > > >Maybe better for the pr list so I'll post whatever I come up with there. > > > >On 7/10/05, [EMAIL PROTECTED] <[EMAIL PROTECTED]> wrote: > >> Hi Adam, comments in line... > >> > >> -----Original Message----- > >> From: Adam Moore <[EMAIL PROTECTED]> > >> Sent: Jul 9, 2005 9:31 PM > >> To: [email protected] > >> Subject: [Marketing] Press release and marketing plans for OpenOffice 2.0 > >> > >> I searched through past posts and I couldn't find anything of anybody > >> working on a press release for OpenOffice 2.0, so please forgive me if > >> this has already been said. > >> > >> Christian replies: > >> > >> I'm sure that the Wall Street Journal will pick up the story of the OOo > >> 2.0 release, because WSJ reporters Lee Gomes and Robert Guth cover open > >> source stories regularly. > >> > >> So I'm betting that there is going to be tons and tons of media coverage. > >> > >> Also, I have done an interview with Louis Suarez-Potts that I intend to > >> submit to Adam Doxtater for his consideration in publication on > >> MadPenguin.org. Adam and his community have done a great job of building > >> up MadPenguin.org, and a number of articles on his publication have been > >> picked up by Slashdot, LinuxToday, LXer, OSnews, OSdir, and a couple other > >> publications. The reason that I thought of Louis first is that he has > >> great institutional memory for OOo, and of course knows a great deal about > >> it. He has also had lots of experience dealing with the press on behalf > >> of OOo, and he's very articulate and well-spoken. But most important, I > >> like to do in-person interviews for stuff that I submit to Adam for > >> consideration, and Louis lives right across the San Francisco Bay in > >> Berkeley. Or at least he lived there last week. Now he has moved > >> elsewhere. Of course, there is no guarantee that Adam will run my > >> interview, or that Slashdot or LinuxToday will pick it up. But I'm sure > >> that Slashdot will have at least one front page story on the release, as > >> will most of the other major open source news outlets. > >> > >> I'm betting that the New York Times will also mention it in their > >> technology section somewhere, as will the LA Times and the San Francisco > >> Chronicle, just to mention the newspapers that I am kinda familiar with. > >> > > > > > >-- > >Adam Moore > >Community Volunteer > >OOo blog: AdamMooreOOo.blogspot.com > > > >--------------------------------------------------------------------- > >To unsubscribe, e-mail: [EMAIL PROTECTED] > >For additional commands, e-mail: [EMAIL PROTECTED] > > > > > > > > --------------------------------------------------------------------- > To unsubscribe, e-mail: [EMAIL PROTECTED] > For additional commands, e-mail: [EMAIL PROTECTED] > > -- Adam Moore Community Volunteer OOo blog: AdamMooreOOo.blogspot.com --------------------------------------------------------------------- To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
