Hi all,
I just wanted to provide you with some background information from
my point of view on this topic.
A few weeks ago when someone raised the question about attending
LinuxWorld SF, I checked with Sun's desktop group event marketing
person if we could/would have an OpenOffice.org pod again. The
decision was made to have a much smaller presence at LinuwWorld
this year. Therefore, I did not offer any booth space. I did not
want to raise expectations that Sun would probably not be able
to meet.
In addition, at LinuxWorld Boston earlier this year it was
impossible to get any volunteers to help with the OpenOffice.org
pod on the Sun booth (admitting that there was also an OpenOffice.org
booth in the .org pavillion in parallel).
I guess, I could have said explicitly on the list that Sun will
not have an OpenOffice.org pod at LinuxWorld SF this year. At
the same time I could have encouraged people to setup an
OpenOffice.org pod in the .org pavillion. BTW, do we still have
an official marketing lead for the San Francisco area???
As I said, I should have proactively announced that Sun would not
have an OpenOffice.org pod at LinuxWorld SF, but I also have to
say that nobody ever asked me if Sun would have an OpenOffice.org
pod at LinuxWorld SF. Therefore, I'm a bit surprised about some of
the reactions in the press and verbally via people who did go
to LinuxWorld SF.
What are the next events we have to keep in mind? From a European
perspective EuroOSCON in Amsterdam and LinuxWorld Frankfurt come
to my mind in addition to the OpenOffice.org Conference in
Slovenia. Maybe we need an events calendar on the marketing
project pages where we list event "ownership" for each of the
events to make sure that we cover the important ones.
Cheers,
Erwin
Graham Lauder wrote:
Deepankar Datta wrote:
Hi
This is a round up of the linuxworld 2005 expo written by an attendee,
with a sort of negative slant on OOo not attending, seen in these
choice quotes:
"But the biggest surprise wasn't who was there, but who wasn't--the
OpenOffice.org folks."
"The bottom line is that not having a booth hurts OpenOffice.org in
particular, and the whole Open Source movement in general."
The author also goes into Sun's relationship and licencing of OOo, and
IBM's own deriviative.
An interesting read, and the marketing lessons might be something to
think about for the future.
Deepankar
Unfortunately, he is right
It was raised on the list back in May
http://marketing.openoffice.org/servlets/ReadMsg?list=dev&msgNo=20446
Something flew under the radar here.
Are we seeing the beginning of the distancing of SUN from OOo.
Or is it simply that we have become so used to Erwin coming onto the
list and asking for volunteers, that when he didn't this time we just
missed it?
Have we become too reliant on SUN people hand feeding us this sort of
stuff?
Do we need a conference team as part of the marketing project whose
responsibility it is to keep the radar up for this sort of thing?
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