On Tue, 2005-08-16 at 18:30 +0100, Daniel Carrera wrote:

> Could you explain this part? How can you really tell apart between a 
> story and a news release? For example, suppose I write a story about 
> what's planned for OOoCon. Is that a story or a news release?

It depends on where you send it. Different outlets have different
standards, and there is a gray area, as you recognize. However, in
general, the more that a media outlet prides itself on doing journalism,
the more likely it would be considered a news release. 

Exactly why would be harder to explain. I suppose it's because the
announcement of an event is rather like vaporware. There's no way a
journalist can confirm anything in the story. 

That said, you might still want to send out the announcement - not in
the expectation of getting publicity for the event, but so that the
media outlet might report on the actual event.

I could also see some exceptions. For example, if someone was going to
make a really revolutionary public statement, or two famous speakers
were going to stage a public debate, or something like that, then the
announcement would have something that a journalist could work with.

All of which brings up another point: before sending out a message to
the media, you need to know what you want to accomplish, and whether
you're likely to.

-- 
Bruce Byfield 604-421.7177
http://members.axion.net/~bbyfield


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