Hi Erwin,

I'm not sure you're questions are adressed to NL people, but some
reflections from my own experience in attending to several confs and
managing booth for OOo.

Erwin Tenhumberg wrote:
Hi all,

Due to the recent discussions there seem to be more general
questions that need to be answered independently of the actual
events and the people going to those events.

For example, is it better being present at an event at all, even if
the presence is poor, than having no presence?

It depends on the focus you put in the event. Some are not so crowdy but
this is the place to meet other vendors, I mean for me IBM, Novell,
Mandrake, HP, even Microsoft people and create a relation ship with them.
I've met HP in july for the second time (during RMLL) and they will give
us some material for our tests. IBM have sponsored Christian for a FOSS
meeting in EC, etc... those contacts are very important for the
partnership they can bring to our project.
Meeting all the associations working around FOSS in the country is also
one of the goal of those events. For example, I have had a meeting with
Mutualibre which is now able to sponsor developments, OOo will be the
first project that will recieve this sponsor. We also have put an
interproject (Gnome, KDE, Mozilla...) globalization group in place with
Traduc.org and Brigitte Le Grand (french linguist from Sun) will
participate to this effort to harmonize our GUI/OLH translations and our
glossaries through the different products.


Since we all want that OpenOffice.org appears in the best light
possible, I think we need define some kind of minimum level of
presence or engagement, in case we decide to go to an event. I'm
not sure what this minimum level should look like. A simple
table where 50% of the time nobody is available as a contact
person because the booth is understaffed, is probably not
something that puts OpenOffice.org in the best light (I'm not
saying that this has happened!).

Yes and the organizers of the event won't invite you next time if you
don't bring value to their event. This is why we need to organize them
very early (most of the time we begin to organize major events 6 to 4
month before, this is the case for SL 2006 or Educatec).

Another question is, who may say what (as an "official"
OpenOffice.org representative)?

It would be useful to have some consistent messaging and a few
official spokes people, e.g. the marketing project leads,
community council members and maybe native-lang project leads.

I think this is up to the marketing project to define their
representative, there is already Marketing Contacts (MarCon) and all the
NL leads are following the marketing lines defined here.

 From my point of view it does not work if everybody feels
empowered to represent OpenOffice.org in press interviews
without engaging an "OpenOffice.org official". An open source
project obviously has less boundaries and restrictions than
a corporate environment, but for example at Sun there are
very strict policies regarding press interviews, etc., and
I think these policies make sense. We probably need official
press kits and press FAQs for those people to hand out who do
not hold an official OpenOffice.org role. Even the "official
spokes people" should not be allowed to say anything they
want to about OpenOffice.org, because wrong or misleading
statements from them can be very damaging to the project.

I completly agree with you and this is not an easy task. This is
difficult to get an overview of the project, you need to read a lot of
lists to quite know what's happening. The transversal communication is
still difficult, even if there is a lot of efforts here, we still need
'reporters' :)

A question that affects me myself as a Sun employee is, how
much a sponsoring company (Sun in my case) may promote itself
when it is officially representing OpenOffice.org.

You may already know my answer here as you have came to the Sun/Cusoon
event we organized ;)

Yes, I admit that I do mention Sun and I do let them look good,
but I typically also try to include most/all other "good citizens",
i.e. I also mention companies like Novell in my presentations.
Novell (e.g. Michael Meeks) typicall mentions Sun. If I'm
supposed to do an OpenOffice.org presentation, I'm not just
using the StarOffice customer pitch, even though StarOffice
is based on OpenOffice.org and Sun is still the main code
contributor.

Another question might be, what events we "officially" want
to support, i.e. fund with money from Team OpenOffice.org,
mention on the OpenOffice.org home page, etc.

Some of the NLC have their associations and Team OOo is not concerned by
those events we are funding on our own.
Cusoon this year has been able to fund developments (HSQLDB and Mac
port), marketing material (banners, cds and T-shirts, flyers, business
cards, posters, pins) and we will fund FR members that need support to
go to OOoCon.
So, we still have to define how our associations and Team OOo interact
because we could share the Cusoon "success" with other groups ;), but
this task is up to the CC.

There are probably some key events that we should focus on.
I'm not sure what the selection criteria should be, but
enough local "human resources" could be one since flying
people from Germany to India or from Russia to the US just
to do booth duty is probably to expensive, at least if
these people receive some kind of sponsorship.

Well, it depends also on what you defined as a key event. From what I
see there seems to be no key events in Francophone area from an
international point of view, this is why I have put Cusoon in place ;)
Seriously it depends of the focus you put in the event and the "aura" of
the member you found to represent the community. For example, Christian
Hardy or Eric Bachard won't cover the same area to represent the OOo
project and product.


I'm looking forward to you open and friendly feedback as
well as your proposals how to answer these questions!

Hope this help :) For information, our next booth will be in Paris for an international far trade event at the begining of October.

Kind regards
Sophie


All the best,
Erwin


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