I hope I've understood the voting algorithm. I am excercising my right to
only use some of my votes :-)

For what it's worth, I've also included comments on some of those for which
I didn't vote.


> Open. For Business. (A, C, D)
10 points - clear winner for me.

> Passion Unleashed (A, G)
5 points - I rather like it.

> Interoperable with the Future (A, B?, C)
4 points - again, rather good.

> Open Suite for Open People (A, C, G?)
3 points. Good concept.

> Office Suite for Open People (G?)
2 points. Good concept, less good implementation than above :-)

> Free Your Files (A)
1 point. See the comments below about OASIS vs. OOo, but I thought this had
a good cadence to it.

Now for those I'd like to give negative points to :-)

> Upgrade to Data Freedom (A, B, C)
> Upgrade to Open Document Exchange (A, B, C)
> Upgrade to Open Standards (A, B, C)
> Upgrade to the Open Standard (A, B, C)


Didn't like these, because to me they say "OASIS" rather than "OOo". It only
takes MS to launch an OASIS filter for MSO to make these lines appear
incorrect.

>
> Don't Sell Your Soul for an Upgrade - Get It Free (A, B, F)

Dislike the use of religious imagery. It will alienate too many people.

> Freedom in More than 60 Languages (A, E)

For the vast majority of people, that's irrelevant. It's, as I see it, a
classic case of stressing a feature rather than a benefit. I am bilingual
(English and French), so the other 58 are of zero interest. I can see how
targetting the Local Language versions is good, but the positioner strikes
me as the wrong place for that message.

> Hackers Wanted (C, G)

You know what a hacker is. I know what a hacker is. We're in the minority.
The term has slipped in the language. Think of the way that some people in
the 50s still tried to use the word "gay" to mean "happy and carefree",
rather than accepting it had changed mainstream connotations.

> Be in Charge of YOUR Office Suite (C)
> Don't Let Others Create YOUR Office Suite (C)
> Where YOU Can Make a Difference (C)

We have the programmer market already. We're after the mainstream market who
would never consider writing code, and therefore don't consider it
important. (Again, you know the reasons, I know the reasons, they don't -
the positioner is the wrong place to have that education!)

Regards,

Mark


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