Hi Jacqueline, I think going after the NFP sector is a great idea!!!
I'm for example a member of the local church community and my ballroom dancing club. People who are more interested in "selling high" can even do that, provided that they are members of sailing or golf clubs. ;-) Business school alumni associations are good addresses, too. All the best, Erwin Jacqueline McNally wrote:
Hello Our target markets are identified and documented, see: http://ooosmp.homelinux.org/MarketSegmentation/TargetMarkets I feel that we have not yet fully utilised our own networks to successfully market OpenOffice.org. As a guess, I believe that the majority of people volunteering here, do belong to another organisations in a volunteer (or paid) capacity. I would like to suggest that we focus our 2.0 promotion on the non-profit/not-for-profit, NGO, charity and volunteer sector. The reason is that I believe that it is inclusive of all our contributors to this project. The NFP sector allows individuals and consultants to participate in an OpenOffice.org promotion as the NFP sector often involves public and private decision makers and it varies in size from very small to extremely large profit making centres. For example, in Australia there are 700,000 registered incorporated NFP organisations. In New Zealand, there are 50,000. These vary in size from local sport and recreation clubs, to very large charity organisations such as the Cancer Council, Mission Australia and the Salvation Army. And this is only considering the clubs and groups that are incorporated or registered. As a first step, have a think of the people that you meet each day, week and month. Write down their names and the organisation/group that they belong to. Second step is to consider do the groups that I/you interact with use a computer and for what do they use it for? Third step is to see whether they could utilise OpenOffice.org. I use the word "utilise", as OpenOffice.org is both a product and a community. A lot of new members to the Marketing Project have spoken to me about how to start, and slightly fewer have indicated their interest in the NFP sector. So have a go at the above three steps and let us talk about how to focus on the NFP sector in the release of OpenOffice.org 2.0. All the best Jacqueline McNally Lead, OpenOffice.org Marketing Project
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