On Sat, 2005-11-26 at 09:00 +0100, Finn Gruwier Larsen wrote:

> Hi Chad,
> 
>  I think the strategy has to come first, and then we could always try
> to ask companies for money to fulfill it afterwards.

It could be a long wait and there is not a lot of evidence that this has
happened to any great extent in the years I have been here. If we are to
use corporate style marketing strategies we need corporate style
budgets. So raise money first if that is the plan otherwise a lot of
time is wasted planning things that we will never have the resources to
implement.

If there is no money, only personal resource, motivate the volunteers to
put their efforts in where they have an interest. Trying to coerce
volunteers into a corporate style plan won't work simply because their
motivation is not the same as the individuals working in a conventional
company's marketing department. Getting the best from volunteer human
resource is a lot more difficult because you have to work out what fires
someone up and fan the flames, not pour water on them because it doesn't
fit "the plan". Its much more anarchic but sometimes anarchy gets better
results than central control.

> So welcome aboard, and if you have some concrete ideas please let us know...

Yes, some fresh ideas from somone trained in the area would be really
useful.

-- 
Ian Lynch <[EMAIL PROTECTED]>
ZMS Ltd


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