For situations like that it, I think that some official printed CDs with nice 4-color sleeves would help. That gives them tangible, if irrelevant, evidence of the authenticity of the software.

In a similar context, I've used the Ubunto CDs which are nicely packaged to promote Linux specifically.

There's a big hurdle to overcome. BSA, MS, FAST, RIAA/MPAA are all out there with advertisements, shills, and coverage of raids/legal assaults to spread the message that non-MS software is illegal. Sometimes the message is direct, sometimes it is implied, but it targets even non-MS closed source.

-Lars
Lars Nooden ([EMAIL PROTECTED])
        On the Internet, nobody knows you're a dog ...
        ... until you start barking.

On Wed, 4 Jan 2006, Konrad wrote:
... Many of the company owners think that a free software is an illegal copy or a demo version of some sort :S When I once said "free software" to one, he turned purple, then green, then red and responded "no, we have everything genuine here". Too bad that many of these bosses also think that the software is genuine if they can obtain it on a bazaar)
...

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