Hi All,

Ran across another article:

http://www.eweek.com/article2/0,1895,1933229,00.asp?kc=ewnws030206dtx1k0000599

This one is about the challenges firms/users will face in deciding whether to 
upgrade to Office 2007, switch to an alternative, or do nothing.  The focus 
is on the issues of file compatability and the new user interface that Office 
2007 will introduce.  

OOo is mentioned frequently.  I noted that one of the interviewees reviewed 
OOo and concluded "the incompatabilities and interface differences were 
sufficient that the cost to change would be significant".  

It seems like there are certainly some marketing points and issues the article 
brings up.  E.g., one person interviewed noted that factors like "time, 
resources and compatability" are reviewed for any possible change.  So 
perhaps some materials that specifically mention/focus on those issues.

They also noted the number of Software Assurance licenses coming due this 
summer.  Might be a time for a major marketing push?

I hope some of our folks who are more knowledgeable of marketing can chime in 
and help us identify areas to focus on and help lay out a plan to go about 
that.

Thanks!

-- 
Jeffrey G. Causey, CPA, CAPM
President
Strategic Innovations, Inc.
336-675-1652
www.strategic-innovations-inc.com

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