Hi John,
It's a great idea and the draft looks good. More below...
John McCreesh wrote:
Comments please on http://why.openoffice.org/get_legal.html
Some suggested changes:
===1===
"OpenOffice.org 2 is a world-class alternative which does everything you
need from an office suite."
I would put it a bit more direct (even if it gets longer):
"OpenOffice.org 2 is a world-class alternative office suite, similar in
functionality with Microsoft-Office. OpenOffice.org does everything you
need: word processing, spreadsheets, presentations and much more."
===2===
2. And this:
"It can even use MS-Office format files, so you don't need to type
anything in again."
..suggest..
"It can even open and save MS-Office format files (.DOC, .XLS, .PPT), so
you don't need to type anything in again."
....
I've got this tendency to always try to put it more explicit simply
because I've met lots of people to whom the word "Office" meant *only*
Microsoft-Office. I know it sounds stupid but its kinda Xerox meaning
"copy machine" and not the brand. For us the difference is obvious, but
for many, it isn't. Same goes with "Word Processor" vs. "Text Processor"
or something similar.
===3===
Another secondary message for the page: "Your search is over."
What words and methods should we use to get Google display high in
results the get-legal page in the following searches and similar ones ?
"free microsoft word download" - 121944 searches for last month
according to se-keywords.com:
http://www.se-keywords.com/cgi-bin/kse-logiciel.pl?mot=microsoft+word+free+download&etape1=1&lg=us&zone=world
I would start with mentioning these search words in a page (an accessory
to get_legal.html ?) or paragraph with text like:
"You've been looking for free microsoft word downloads ? For free
microsoft power point downloads ? You have been searching on the web for
office software to replace illegal software copies you had installed ?
Your search for freeware or trial word, excel, powerpoint software
replacements is over. You now have a totally free alternative.
It's real, it's free, it's legal, it's OpenOffice.org."
+ link to get_legal.html
~just my 2 cents in the hope it helps crystalizing this great idea.
Best,
Cristian
P.S. After having added links to other relevant information and having
it ready for visitors, should we have a PR for this small campaign
start? ;-)
Please comment only on the message on this list - I'm going to look for
volunteers on the art project to turn it into a web page :-)
Thanks - John
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