On Wed, 2006-10-25 at 08:19 -0400, Lars D. Noodén wrote: > Revisiting the coupon / voucher idea here. > > Thursday 23 Nov or Friday 24 Nov might be a good lauch date if we do a > coupon or voucher for those waiting for MSO 2007 giving them a "free > download" of OOo. Those days are part of the US Thanksgiving holiday and > that Friday is when many start to think more about holiday/end of year > purchases and even any significant purchases for the beginning of next > year. Saving a few hundred dollars might be an attractive option. During > the holidays they'll have time, maybe, to try out OOo, since they won't be > fiddling with MSO 2007 until next year. > > Coupon size is about 1/8 of a page. So what kind of information can we or > should we put in a 1/8th page (A4 or US Letter), targeted to people > thinking about MSO 2007 ? > > Simple is better, so only a few phrases and maybe a few bullet points and > a logo plus URL might do. What needs to be communicated to pique the > interest of that audience? >
In the UK, supermarkets are very keen on "BOGOF" promotions (Buy One, Get One Free). So how about: "Buy none get one free"? John --------------------------------------------------------------------- To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
