On Thu, 2007-09-06 at 23:24 -0400, Louis Suarez-Potts wrote:
> Hi
> 
> On 2007-09-06, at 06:59 , Ian Lynch wrote:
> 
> > On Wed, 2007-09-05 at 17:49 -0400, Louis Suarez-Potts wrote:
> >
> >>
> >> No reason not to focus on specific regions, especially if we are
> >> building for future grass-roots efforts. So, let's do it, and if it
> >> doesn't work for this particular quarter, we can likely use it some
> >> other time. I think we really need to act, especially now.
> >
> > I have attached a draft flyer to issue 15757.
> 
> I saw, thanks. Haven't had time to look it over.

Its not a work of art ;-) - More its the messages that are important to
the particular audience. They provide reasons to install OOo in English
schools irrespective of whether they already have MSO. It makes OOo
professionally relevant rather than just another office suite.

> > It could probably be
> > improved visually by the art project but I think the messages are the
> > best we can give. If this seems acceptable, I will find out what it  
> > will
> > cost to send to 3500 secondary schools (ages 11-18). We could also  
> > send
> > to primary schools - about 17,000 but that is more expensive and  
> > the NC
> > levels cited are not really appropriate to that age group so we would
> > need to modify things a bit. I'm anticipating that just sending the
> > flyer will be the cost of postage and duplication. We have mailing  
> > list
> > software with the addresses etc but there is the job of stuffing
> > envelopes. I'm hoping we will get some FOSS volunteers to help with
> > that. What is the mechanism for claiming costs?
> 
> There is no clear mechanism for things like this. For the present  
> campaign, we have to spend the money on merchandise, like USB keys,  
> and, mostly, online ads; print things, like brochures, are not quite  
> in the picture.  That said, making these available for modification  
> and distribution is a necessary step.  I'd be interested to know the  
> cost, however, as if not for this particular campaign, it will help  
> in future ones. I'd also be curious if we could run online ads that  
> do the same.

Assuming we get help with labour, I'd budget about 50p - $1 per school
based on the cost of postage and printing. We might get that down a bit
eg by getting local sponsorship. If the flyer went with other materials
from a firm specialising in mailshotting schools it might also be less
expensive but then it would be in with other materials and more likely
to get lost.

If money has to go on merchandise, why not produce a war chest of
merchandise that can be sold by volunteers at exhibitions. Then we
recoup at least some money to buy more merchandise and so on. We easily
sold OOo CDs at NEA for $1 each almost everyone bought one, so if you
seeded production you would never be short of CDs at a show again
because it would be self-sustaining. If its an education show, put the
poster file on the CD with a read me asking them to display it in
school. (Same with a USB key). Makes the money go further.

Ian
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