Hello,
i've been reading the Marketing strategy of OpenOffice and tried to get as much
as information as possible, but if i miss out some points and are already
discussed, please let me know.
As far as i can see, OO is only advertising on his own brand name within Search
Engine Marketing?
Having read the Strategy, one of the chances for OO is to convince users and
take away as much as perceived risks to go from Microsoft to OO (for example)?
Why don't OO advertise on competition without using their name (which is not
even needed in this particular case)? When there are lots of search queries
regarding Microsoft problems, OO can advertise on these to get at least
branding and brand recognition, these "keywords" aren't pricy, lots of coverage
and a positive approach whenever a user is looking for a problem or help. With
a good landingpage, OO should be able to at least influence the mental perceive
(un)consiouccely.
Besides Pay Per Click advertising there are other cheap ways of penetrating the
market, Direct Response bannering, contextual advertising.
(I think OO is already far with all these channels, but i couldn't find much
within the large database.)
Best regards,
Gianluigi
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