RE: [marketing] Campaign on the Economic Crisis

[Tim Godfrey]

Thank you,

Ok, Global realities..,

We should probably list them so that we know what we're up against.  I don't 
know if there's already a list that's been created but I'm thinking; we can 
list everything we can think of and from that, prioritize them as points of 
focus. 

Please let me know what you think...

Here are a few in order of highest value as I see it:

Communication
Education
Economy
Energy
Time

All of which can be classified as Global Problems that are shared by all.  I 
believe that while there are certainly others that could be listed, these are a 
good place to start and further if we break these categories into types or 
sub-categories that make them up we could use them to create marketing 
strategies that will make people more aware that open technology exists, that 
it is powerful and show them how it can be harnessed to help them with everyday 
needs and all the while, remind them that it is free.

Here are some sub-categories that are common in all:

Family
Business
Personal

This is what this basic model would look like:

Communication
        Family
        Business
        Personal

Education
        Family
        Business
        Personal

Economy
        Family
        Business
        Personal

Energy
        Family
        Business
        Personal

Time
        Family
        Business
        Personal


Do you agree that this is a good place to start or would you like to focus some 
specific things?

Tim

-----Original Message-----
From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Alexandro 
Colorado
Sent: Saturday, November 01, 2008 3:08 AM
To: dev@marketing.openoffice.org
Subject: Re: [marketing] Campaign on the Economic Crisis

On 10/31/08, Lars Noodén <[EMAIL PROTECTED]> wrote:
> Tim Godfrey wrote:
> >       "All the Office YOU need.., for FREE"
> >       "Fully embracing open standards instead of your pocketbook"
>
> These are great.
>
> Regards
> -Lars

Althought I do think that campaigning that OOo is free is useful. We
kind of been doing that all the way. What we haven't done is built a
link with the present global reality.

-- 
Alexandro Colorado
OpenOffice.org Espa&ntilde;ol
IM: [EMAIL PROTECTED]

---------------------------------------------------------------------
To unsubscribe, e-mail: [EMAIL PROTECTED]
For additional commands, e-mail: [EMAIL PROTECTED]